Cathy Hartman in

Cathy Hartman

Enigma · DISC type idc
Vice President, Brand Strategy at Choice Hotels International
📍 Washington DC-Baltimore Area, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Current Role
Vice President, Brand Strategy
Location
Washington DC-Baltimore Area, United States
Personality Overview

How Cathy shows up

Fast Follower
Friendly Yet Blunt
Hard To Convince

They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Priorities

Topics Cathy cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

12-2022
Vice President, Brand Strategy
Choice Hotels International
8-2022 - 1-2023
Independent Consultant: Brand Strategy, Marketing and Consumer Insights
Self Employed
4-2021 - 7-2022
Chief Client Officer
PSB
1-2020 - 4-2021
Executive Vice President, East Coast Market Lead
PSB
8-2014 - 1-2020
Vice President, Consumer Insight & Advisory Services
Marriott International
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
BA
California State University, Fullerton
MS
California State University, Long Beach
Social presence
in
Behavioral profile

DISC profile (public)

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Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

Other Choice Hotels International Employees

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