Cathy He

Critic
DISC Type : C

Venture Builder at Liminal

Singapore

Overview

Cathy has no verified overview

Personality Overview

Critic

ROI Driven

Information Seeker

They prefer to analyze logically and value objective facts over emotions.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Cathy has no verified topics they care about

Media Appearances

Cathy has no verified media appearances

Work History

3-2024
Venture Builder at Liminal
4-2022 - 8-2024
Investor at NGC Ventures
12-2017 - 7-2021
Associate at J.P. Morgan
4-2016 - 6-2017
Analyst at Guotai Junan Securities Co., Ltd

Education

7-2021 - 7-2023
Master of Business Administration - MBA from London Business School
9-2012 - 12-2015
Bachelor of Business Administration (BBA) from University of Michigan - Stephen M. Ross School of Business

More Information

Social Presence :

Prographics :

Exp : 8 Location : Singapore Job Level : N/A Designation : Venture Builder at Liminal
URL has been copied!

Insights For Selling To Cathy

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cathy is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Cathy

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Cathy move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Cathy take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Cathy

Personality Compatibility


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