Cathy Johnson

Evaluator
DISC Type : csd

business owner at Livonia Chamber of Commerce

Livonia, Michigan, United States

Overview

Cathy has no verified overview

Personality Overview

Fast But Analytical

Thorough Evaluator

Quality Focused

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Cathy has no verified topics they care about

Media Appearances

Cathy has no verified media appearances

Work History

10-2016
business owner at Livonia Chamber of Commerce
7-2007
Owner at CJ Graphic Design, LLC
Graphic Designer at Rewards / Improve Magazine
Graphic Designer at Ad Mail Direct Mail Advertising
member at Boynton Beach Chamber

Education

1996 - 1999
Certificate in Computer Graphics Technology from Schoolcraft College
graduated from Our Lady of Mercy High School

More Information

Social Presence :

Prographics :

Exp : 18 Location : Livonia, Michigan, United States Job Level : Mid-senior Designation : business owner at Livonia Chamber of Commerce
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Insights For Selling To Cathy

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cathy is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Cathy

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Cathy move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Cathy take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Cathy

Personality Compatibility


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