Cathy Kightlinger

Energizer
DISC Type : I

Director of Communications at Indy Ignite Pro Volleyball

Indianapolis, Indiana, United States

Overview

Cathy has no verified overview

Personality Overview

Big Picture Person

Enthusiastic

Informal

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are naturally enthusiastic, so take their promise with a pinch of salt. They are people oriented, friendly and like creating new connections.

Topics They Care About

Cathy has no verified topics they care about

Media Appearances

Cathy has no verified media appearances

Work History

7-2024
Director of Communications at Indy Ignite Pro Volleyball
5-2024
Director of Communications at Sparkland Studios
4-2022 - 4-2024
Director Of Communications at Sparkland Studios
1-2022
Owner at CAK PR + Consulting
10-2019 - 2-2022
Writer | Producer at Well Done Marketing

Education

Bachelor of Arts (BA) from Indiana University Bloomington

More Information

Social Presence :

Prographics :

Exp : 11 Location : Indianapolis, Indiana, United States Job Level : Mid-senior Designation : Director of Communications at Indy Ignite Pro Volleyball
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Insights For Selling To Cathy

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Invite them for a lunch or a drink/coffee
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Avoid overloading them with too much detail
  • Avoid cutting into their flow
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cathy is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Cathy

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Cathy move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Cathy take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Cathy

Personality Compatibility


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