Cathy Lara

Energizer
DISC Type : I

Verbal Identity & CX Strategist, Brand Creative Team at Ring

Austin, Texas Metropolitan Area, United States

Overview

Cathy has no verified overview

Personality Overview

Informal

Relationship Oriented

Imaginative

They are not always early adopters but can be pursuaded by leveraging strong relationships.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Cathy has no verified topics they care about

Media Appearances

Cathy has no verified media appearances

Work History

6-2024
Verbal Identity & CX Strategist, Brand Creative Team at Ring
2-2023 - 6-2024
Verbal Identity and Content Strategy Consultant at TSG Consumer Partners
9-2021 - 2-2023
Associate Creative Director, Content & Copy at Afterpay
5-2021 - 9-2021
Head of Brand Content at Sedera
5-2019 - 5-2021
Associate Content Director, Freelance at Afterpay

Education

Bachelor of Arts (B.A.) from Barnard College
Master of Fine Arts (MFA) from De La Salle University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Austin, Texas Metropolitan Area, United States Job Level : Junior Designation : Verbal Identity & CX Strategist, Brand Creative Team at Ring
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Insights For Selling To Cathy

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Talk about their team and how your product will help them do things better and easier
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be excessively objective, be a storyteller
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cathy is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Cathy

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Cathy move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Cathy take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Cathy

Personality Compatibility


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