Cathy Li in

Cathy Li

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Head of Business Analytics at HeyGen
📍 Los Angeles, California, United States

Cathy is the Head of Business Intelligence and Analytics at Verishop, with a track record of rapid promotion and expertise in both finance and IT. She is skilled at developing financial models and data visualizations to drive business outcomes. She holds a Master of Finance from Claremont McKenna College.

Her background is unique in that she has hands-on experience leading both Financial Planning & Analysis (FP&A) and Business Intelligence (BI) teams, serving as a bridge between technical and business functions.

She is currently focused on building her team and is actively hiring for various roles at Verishop.

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Experience
14 Years
Current Role
Head of Business Analytics
Job Level
Mid-senior
Location
Los Angeles, California, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Cathy cares about

Business Intelligence
Her entire career focus, with experience managing BI developers, implementing tools like Salesforce Analytics, and leading BI and analytics teams at multiple companies.
Financial Modeling
Managed a ~$250 million annual budget process at a previous company, creating complex financial models and standardizing P&Ls for all departments.
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Career

Work history

9-2024
Head of Business Analytics
HeyGen
3-2022 - 9-2024
Sr. Director, Business Analytics, FP&A, and CRM
VerishopGroup
7-2021 - 2-2022
Director, Business Analytics and FP&A
VerishopGroup
6-2020 - 6-2021
Director of Business Analytics
VerishopGroup
5-2020 - 9-2024
Director, Business Analytics and FP&A
VerishopGroup
In the press

Media appearances

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Education
2013 - 2014
Master of Finance
Claremont McKenna College
2009 - 2012
BA in Economics
Pepperdine University
2007 - 2009
N/A
Central University of Finance and Economics
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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