Cathy Li

Enigma
DISC Type : Idc

Head of Business Analytics at HeyGen

Los Angeles, California, United States

Overview

Cathy has no verified overview

Personality Overview

Fast Follower

Challenger

Friendly Yet Blunt

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Cathy has no verified topics they care about

Media Appearances

Cathy has no verified media appearances

Work History

9-2024
Head of Business Analytics at HeyGen
3-2022 - 9-2024
Sr. Director, Business Analytics, FP&A, and CRM at VerishopGroup
7-2021 - 2-2022
Director, Business Analytics and FP&A at VerishopGroup
6-2020 - 6-2021
Director of Business Analytics at VerishopGroup
3-2019 - 6-2020
Sr. Manager, Business Intelligence Analytics and FP&A at Cydcor

Education

2013 - 2014
Master of Finance from Claremont McKenna College
2009 - 2012
BA in Economics from Pepperdine University
2007 - 2009
N/A from Central University of Finance and Economics

More Information

Social Presence :

Prographics :

Exp : 12 Location : Los Angeles, California, United States Job Level : Mid-senior Designation : Head of Business Analytics at HeyGen
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Insights For Selling To Cathy

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cathy is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Cathy

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Cathy move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Cathy take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Cathy

Personality Compatibility


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