Felipe Cabido

Go-getter
DISC Type : d

Head de Experiência do Cliente at Árvore

Belo Horizonte, Minas Gerais, Brazil

Overview

Felipe Cabido is the Head of Customer Experience & Sales at Árvore, bringing over 10 years of leadership in SaaS technology. He specializes in B2B growth, structuring high-performance commercial teams, and enhancing customer retention through Revenue Operations. Described by others as competent, dedicated, and committed, he holds a Bachelors in Engineering.

Outside of his primary role, Felipe is passionate about empowering the business community. He has generously offered free mentoring and strategic consulting to small entrepreneurs, helping them navigate challenges in sales processes and customer success, demonstrating a strong commitment to giving back.

He takes great pride in his company, Árvore, being selected by OpenAI as a representative case study for Brazil during its official launch in the country.

Personality Overview

Decisive

Challenger

Fast-Paced

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Educational Transformation
Deeply invested in his company's mission to foster reading habits among students across Brazil, aiming to impact a significant portion of the country's youth.
B2B Growth Strategies
An expert in scaling B2B SaaS companies, with a focus on revenue growth, go-to-market strategies, and structuring effective inside sales teams.
Customer Experience
As a leader in the field, he focuses on boosting customer retention and lifetime value through strategic segmentation and Customer Success Operations.

Media Appearances

Felipe has no verified media appearances

Work History

2-2023
Head de Experiência do Cliente at Árvore
1-2021 - 2-2023
Gerente de negócios at Jusbrasil
12-2019 - 6-2022
Owner at Coffee's for Closers
10-2019 - 2-2021
Head of Inside Sales | Head of Customer Success at Imaginie
3-2019 - 10-2019
Inside Sales Sr | Coordenador de Pré Vendas at SOMOS Educação

Education

2011 - 2017
Bacharelado em Engenharia from Centro Federal de Educação Tecnológica de Minas Gerais

More Information

Social Presence :

Prographics :

Exp : 7 Location : Belo Horizonte, Minas Gerais, Brazil Job Level : N/A Designation : Head de Experiência do Cliente at Árvore
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Insights For Selling To Felipe

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Felipe is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Felipe

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Felipe move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Felipe take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Felipe

Personality Compatibility


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