Cathy Saunders

Energizer
DISC Type : I

Director of Marketing & Communications at Berkshire Healthcare NHS Foundation Trust

Bracknell, England, United Kingdom

Overview

Cathy Saunders is a senior communications and PR leader with extensive experience in the public and not-for-profit sectors, including healthcare and housing. She possesses strong strategic leadership skills and holds a CIM Diploma in Marketing from the University of Reading.

Cathy is passionate about building and managing high-performing teams, frequently praising her colleagues and highlighting new opportunities to join her group. She also shows an interest in supporting the growth of small charities.

Her team has been recognized with awards for their outstanding work and successful project entries.

Personality Overview

Enthusiastic

Informal

Believer

They are people oriented, friendly and like creating new connections.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

NHS Communications
As Director of Marketing & Communications for an NHS Trust, she focuses on strategic direction for an organization with over 6, 000 employees.
Team Leadership
Her social posts frequently celebrate her team's achievements and highlight opportunities for new members to join her "fabulous" and "amazing" team.
Corporate Reputation
A key responsibility in her previous senior roles was supporting and protecting the corporate reputation through strategic external communications and PR.

Media Appearances

Cathy has no verified media appearances

Work History

3-2020
Director of Marketing & Communications at Berkshire Healthcare NHS Foundation Trust
7-2015 - 3-2020
Head of Marketing and Communications at Berkshire Healthcare NHS Foundation Trust
4-2013 - 6-2015
Head of Communications at Sovereign Housing Association
6-2008 - 5-2013
Senior External Communications Manager at Sovereign Housing Association
4-2006 - 5-2008
Marketing Communications Manager at Sovereign Housing Association

Education

CIM Diploma in Marketing from University of Reading

More Information

Social Presence :

Prographics :

Exp : 24 Location : Bracknell, England, United Kingdom Job Level : Mid-senior Designation : Director of Marketing & Communications at Berkshire Healthcare NHS Foundation Trust
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Insights For Selling To Cathy

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Invite them for a lunch or a drink/coffee
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Avoid cutting into their flow
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cathy is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Cathy

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Cathy move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Cathy take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Cathy

Personality Compatibility


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