Cayla Masters

Observer
DISC Type : ci

Digital & Content Marketing Strategist at Fortress Power

Greater Philadelphia, United States

Overview

Cayla has no verified overview

Personality Overview

Value Driven

Assertive

Example Seeker

They are generally strong communicators and are not easy to convince.  They ask a lot of questions and rely heavily on information and collaterals. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Cayla has no verified topics they care about

Media Appearances

Cayla has no verified media appearances

Work History

2-2025
Digital & Content Marketing Strategist at Fortress Power
8-2024 - 12-2024
Content Marketing & Web Strategist at Saddlehill Cellars
8-2023 - 8-2024
Director of Marketing and Public Relations at Aroma'z Home
12-2021 - 7-2023
Associate Director, Social Media & Community Engagement at Freedom Mortgage
5-2021 - 12-2021
Senior Manager, Social Media & Influencer Marketing at Freedom Mortgage

Education

2014 - 2016
Bachelor of Arts (B.A.) from Rowan University
8-2012 - 5-2014
Advertising from Temple University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greater Philadelphia, United States Job Level : Junior Designation : Digital & Content Marketing Strategist at Fortress Power
URL has been copied!

Insights For Selling To Cayla

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Help them understand the risk aspect fully while inspiring confidence
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cayla is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Cayla

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Cayla move?

  • They like to analyze well and then make their decisions.
  • Can Cayla take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Cayla

Personality Compatibility


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