Cecilia Bergqvist-Merchant

Galvanizer
DISC Type : Id

Marketing Manager at FILA

Gothenburg, Västra Götaland County, Sweden

Overview

Cecilia has no verified overview

Personality Overview

Pragmatic

Socially Adept

Trusting

A combination of speed and relationship gets the best response from them.  They are charming and can persuade others to support their decisions. They are more likely to accept new and exciting technologies.

Topics They Care About

Cecilia has no verified topics they care about

Media Appearances

Cecilia has no verified media appearances

Work History

1-2024
Marketing Manager at FILA
10-2020 - 12-2023
Global Marketing Operations Manager (H&M Group) at Monki
10-2019 - 10-2020
Global Marketing Project Manager (H&M Group) at Monki
1-2019 - 10-2019
Global Marketing Production Manager (H&M Group) at Monki
10-2015 - 1-2019
Global Marketing Manager at Caroline Castigliano

Education

2009 - 2010
MA from London College of Fashion, University of the Arts London
2005 - 2008
Bachelor of Arts (BA) from Polimoda

More Information

Social Presence :

Prographics :

Exp : 15 Location : Gothenburg, Västra Götaland County, Sweden Job Level : Middle Designation : Marketing Manager at FILA
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Insights For Selling To Cecilia

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Use words like ‘partner’, ‘together’, ‘impact’ etc.
  • Focus on building a relationship, it can play a key role in their decision making

DONT's

  • Don’t make promises that are hard to keep
  • Do not come across as negative or non-supportive, work with them as a partner
  • Don’t hesitate from asking questions, but take a friendly and warm approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cecilia is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Cecilia

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Cecilia move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Cecilia take some risk or not?

  • If necessary, they will be ready to take risks.

You And Cecilia

Personality Compatibility


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