Cecilie Thomsen

Critic
DISC Type : C

Marketing Manager, Fields at Steen & Strøm

Copenhagen, Capital Region of Denmark, Denmark

Overview

Cecilie is an experienced Marketing Manager at Fields with a history of success in the hospitality industry. A graduate of Copenhagen Business School, she excels in brand building and creating campaigns that support commerce, the environment, and the local community, recently leading her team to win "Denmarks Best Shopping Center".

She is passionate about community and cause-driven initiatives, having previously worked as a Campaign Coordinator for the Danish Cancer Society, where she managed large-scale fundraising events. Her community involvement also includes serving as vice-chairman and treasurer for a local housing cooperative.

While at Clarion Hotel, she successfully increased brand awareness among key demographics from under 40% to 83%.

Personality Overview

Objective Thinker

ROI Driven

Information Seeker

They prefer to do logical analysis and value evidence over emotions.  They enjoy working alone and do not rely on others very often. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Retail Marketing
Currently leads marketing for Field's, which was recently named Denmark's best shopping center, focusing on customer satisfaction and visitor growth.
Community Engagement
Actively creates campaigns with a local community focus, such as a recent environmental clean-up event, and has a background in non-profit campaign coordination.
Brand Building
Demonstrated a strong ability to grow brand presence in a previous role, increasing targeted awareness from 39. 6% to 83%.

Media Appearances

Cecilie has no verified media appearances

Work History

7-2022
Marketing Manager, Fields at Steen & Strøm
4-2020 - 7-2022
Marketing Manager at Clarion & Comfort Hotel Copenhagen Airport at Clarion Copenhagen Airport
2-2018 - 7-2022
Manager Marketing at Clarion Copenhagen Airport
8-2013 - 2-2018
Campaign Coordinator at Kræftens bekæmpelse
5-2017
Næstformand samt kasserer at Andelsforeningen Søren og Sigbrits

Education

2008 - 2011
Cand. Merc. EMF (Economics & Marketing) from Copenhagen Business School
2004 - 2007
Bachelor i HA almen from Roskilde University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Middle Designation : Marketing Manager, Fields at Steen & Strøm
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Insights For Selling To Cecilie

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Tell them what ROI they can expect
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Do not use very emotional or colorful language
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cecilie is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Cecilie

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Cecilie move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Cecilie take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Cecilie

Personality Compatibility


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