Morten Kaare Pedersen

Examiner
DISC Type : cs

Senior Manager Marketing Processes at Audika

Copenhagen, Capital Region of Denmark, Denmark

Overview

Morten is a senior marketing leader specializing in processes and technology at Audika. His career includes director-level roles at Demant and Coloplast, where he has focused on global CRM, marketing automation, and enhancing the customer experience. He holds a ClickDimensions certification, highlighting his technical expertise.

Outside of his corporate roles, Morten is dedicated to community involvement, particularly in education. He has served in key leadership positions on his local school board, including as Chairman of the Parents Association Board and Vice-Chairman of the School Board at Skt. Josef Skole.

He has held dual chairman and vice-chairman roles on the boards of a local school, demonstrating significant community leadership.

Personality Overview

Process Oriented

Unexpressive

Late Adopter

Being observant comes to them naturally.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Marketing Technology
His expertise centers on marketing technology and processes, with hands-on experience in platforms like Microsoft CRM, Click Dimensions, Responsys, and Eloqua to drive results.
Customer Lifecycle
He focuses on developing the customer journey through global CRM, customer experience strategies, and omni-channel dialogue marketing to build loyalty.
Community Leadership
Served as both Chairman and Vice-Chairman on the school and parent association boards for Skt. Josef Skole, showing a strong commitment to local education.

Media Appearances

Morten has no verified media appearances

Work History

8-2022
Senior Manager Marketing Processes at Audika
6-2017
CRM Marketing Director at Demant
9-2012 - 10-2018
Formand, Forældreforeningens Bestyrelse at Skt. Josef Skole
9-2012 - 10-2018
Næstformand i Skolebestyrelsen at Skt. Josef Skole
11-2015 - 6-2017
CRM Manager / Consumer Marketing Manager at Coloplast

Education

1983 - 1990
Education details unavailable from Aarhus University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Middle Designation : Senior Manager Marketing Processes at Audika
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Insights For Selling To Morten Kaare

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Morten Kaare is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Morten Kaare

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Morten Kaare move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Morten Kaare take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Morten Kaare

Personality Compatibility


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