Cees Van der Zwan

Wildcard
DISC Type : cis

Head of Promotion at Armada Music

Hilversum, North Holland, Netherlands

Overview

Cees van der Zwan is the Head of Promotion at Armada Music, where he leads the team promoting artists to DJs, radio, streaming platforms, and curators. He has an extensive background in music promotion, having previously served as Head of Playlist Curation and Head of Radio at Spinnin Records.

Under his promotional leadership, Armada Music jumped from being ranked #17 to the #2 label of the year based on DJ support in 1001 Tracklists.

Personality Overview

Curious But Skeptical

ROI Driven

Friendly But Slow

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Artist Promotion
Leads the team at Armada Music responsible for promoting artists and their releases across all major channels, including DJs, radio, and streaming services.
DJ Support Metrics
He publicly celebrated Armada Music's rise to the #2 label on 1001 Tracklists, indicating a strong focus on support from the global DJ community.
Streaming & Playlisting
Previously led the playlist curation team at Spinnin' Records, showcasing deep expertise in optimizing artist presence on streaming services.

Media Appearances

Cees has no verified media appearances

Work History

6-2018
Head of Promotion at Armada Music
7-2015 - 4-2018
Head of Playlist Curation at Spinnin Records
4-2007 - 4-2018
Head of Radio at Spinnin Records
4-2007 - 12-2016
Content Manager for 538 Dance Smash compilation at Spinnin Records

Education

Cees has no verified education history

More Information

Social Presence :

Prographics :

Exp : 18 Location : Hilversum, North Holland, Netherlands Job Level : Mid-senior Designation : Head of Promotion at Armada Music
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Insights For Selling To Cees

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Ask them questions to understand their needs better while staying affable
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cees is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Cees

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Cees move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Cees take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Cees

Personality Compatibility


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