Celia Pronto

Captain
DISC Type : DS

Member Board of Trustees at Taking Care of Business UK

London, England, United Kingdom

Overview

Celia is an award-winning Non-Executive Director with over 30 years of experience on the boards of blue-chip and private equity-backed companies across the food, automotive, and hospitality sectors. She is a specialist in digital transformation, customer strategy, and corporate governance, frequently speaking on these topics. Colleagues describe her as an "inspiring natural leader" and "strategic thinker. "

Outside the boardroom, Celia is an author, holistic mentor, and certified healer. Her work integrates spirituality with business leadership, a journey she explores in her book, "LEAD: A Guide for Secretly Spiritual Business Leaders. " She is passionate about empowering female leaders and uses holistic modalities like energy healing in her mentoring practice.

Unique fact: Celia blends her extensive corporate board experience with her practice as a certified Ensofic Ray Practitioner and Life Activation Healer.

Personality Overview

Long-Term Thinker

Output-Driven

Consummate Professional

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Spiritual Leadership
Authored the book "LEAD: A Guide for Secretly Spiritual Business Leaders" and writes about integrating spirituality with professional life, focusing on concepts like divine energies.
Digital Transformation
Founder of The Digital Advisor and a specialist in customer-centric digital strategy, she often speaks on transformation, emerging tech, and AI.
Corporate Governance
Holds multiple Non-Executive Director roles where she chairs and serves on Audit, Risk, and Remuneration committees for major companies like Moto Hospitality and Samworth Brothers.

Media Appearances

Celia has no verified media appearances

Work History

8-2025
Member Board of Trustees at Taking Care of Business UK
7-2025
Non Executive Director at Direct Wines
11-2023
Non Executive Director, Rem/Nom Committee Chair (2023-2025) & Audit & Risk Committee Chair (2025-) at Campden BRI
6-2021
Non Executive Director at Samworth Brothers
12-2019
Non Executive Director, Audit & Risk Committee Chair at Moto Hospitality

Education

5-2024 - 5-2025
Chair Ready programme from Criticaleye
10-2024 - 11-2024
Elements of AI from University of Helsinki

More Information

Social Presence :

Prographics :

Exp : 6 Location : London, England, United Kingdom Job Level : Senior Designation : Member Board of Trustees at Taking Care of Business UK
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Insights For Selling To Celia

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Use phrases like 'your team deserves', 'best in class' etc.
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Celia is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Celia

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Celia move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Celia take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Celia

Personality Compatibility


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