Celso Garcia

Judge
DISC Type : Dc

Chief Operations Officer at Ânima Educação

São Paulo, São Paulo, Brazil

Overview

Celso Garcia is the Chief Operations Officer at Ânima Educação, specializing in business transformation, operational efficiency, and innovation. Educated at Harvard Business School, he manages large-scale operations and is described by colleagues as an inspiring, results-oriented, and committed leader who excels at motivating people.

His personal connection to education is deep-rooted, as he is the son of teachers. This background instilled in him the value of knowledge and the impact of educators, a perspective that he carries into his professional life and views as a core part of his identity.

Unique fact: Celso grew up seeing the profound dedication of his parents, who were both teachers.

Personality Overview

Demanding

Objective Thinker

Generally Skeptic

They respond better to strong and respectful interactions.  They put a lot of effort into ensuring personal success. They prefer to move quickly, and expect the same from others.

Topics They Care About

Operational Efficiency
A core part of his professional headline and current role, he recently discussed innovation, growth, and efficiency on the BuyCast podcast.
M&A Integration
His experience includes a specific role in M&A projects, focusing on consolidating and integrating processes, systems, and teams post-acquisition.
Digital Transformation
He actively discusses the theme of "Digital transformation and the future of education, " indicating it's a key strategic focus in his work.

Media Appearances

Celso has no verified media appearances

Work History

2-2021
Chief Operations Officer at Ânima Educação
9-2019 - 1-2021
Northeast Regional Executive Director and Dean at Ânima Educação
9-2018 - 8-2019
Regional Executive Director at Centro Universitário Una
9-2017 - 8-2018
COO at Universidade São Judas Tadeu
2-2016 - 8-2017
Integrations Director & Academic Dean at UNISOCIESC - Universidade Sociedade Educacional de Santa Catarina

Education

Business Strategy from Harvard Business School
2006 - 2009
Master’s Degree in Engineering from PUC Minas

More Information

Social Presence :

Prographics :

Exp : 10 Location : São Paulo, São Paulo, Brazil Job Level : Leadership Designation : Chief Operations Officer at Ânima Educação
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Insights For Selling To Celso

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Objectively showcase the impact that your product creates
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Do not spend too much time focusing on product tech or features
  • Avoid being a storyteller and don’t try to oversell
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Celso is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Celso

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Celso move?

  • If convinced, they can reach decisions quite fast.
  • Can Celso take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Celso

Personality Compatibility


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