Ceris Burns FCIM C.Env.Cln

Evaluator
DISC Type : CSD

Founder & Managing Director CBAi and Ceris Burns International at CBAi & Ceris Burns International

Woodsetts, England, United Kingdom

Overview

Ceris Burns is the Managing Director of Ceris Burns International, a specialist PR agency for the cleaning, environmental, and facilities management sectors. A qualified Chartered Marketer and linguist with over 25 years of experience, she is a Fellow of the Chartered Institute of Marketing and a graduate of Manchester Polytechnic and the University of Staffordshire.

Outside of her agency, Ceris is deeply involved in Londons livery companies, serving as a Court Assistant for the Worshipful Company of Environmental Cleaners. An avid equestrian since the age of six, she enjoys amateur eventing and hacking. She also hosts a podcast series called "The Marcomms Heart to Heart. "

Interesting fact: Ceris is a Liveryman for two of Londons historic livery companies: the Worshipful Company of Environmental Cleaners and the Worshipful Company of Loriners.

Personality Overview

Fast But Analytical

Thorough Evaluator

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

International PR
Her agency, Ceris Burns International, specializes in managing strategic PR and marketing communications campaigns for B2B clients across Europe, America, and Asia.
Cleaning & Hygiene Industry
A primary focus for her agency. She is a liveryman for the Worshipful Company of Environmental Cleaners and sponsors industry awards like the European Cleaning & Hygiene Awards.
Equestrian Pursuits
A lifelong passion, she has been riding horses since she was six years old and currently competes in amateur eventing.

Media Appearances

Ceris has no verified media appearances

Work History

10-2025
Founder & Managing Director CBAi and Ceris Burns International at CBAi & Ceris Burns International
6-2007
Managing Director - International PR & Marketing for cleaning and hygiene, FM and environmental at Ceris Burns International
1-2004 - 6-2007
International Marketing Manager at Kennedy Hygiene Products Limited
5-2005 - 6-2006
Past Co-Chair at Chartered Institute of Marketing - Sussex Branch
Customer Service Italy at Atlas Copco Italia S.p.A

Education

1992 - 1993
Postgraduate Diploma in international Marketing from University of Staffordshire
1992 - 1993
Postgraduate Diploma in Marketing from CIM | The Chartered Institute of Marketing

More Information

Social Presence :

Prographics :

Exp : 21 Location : Woodsetts, England, United Kingdom Job Level : Leadership Designation : Founder & Managing Director CBAi and Ceris Burns International at CBAi & Ceris Burns International
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Insights For Selling To Ceris

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ceris is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Ceris

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Ceris move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Ceris take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Ceris

Personality Compatibility


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