Cesar Catelan

Critic
DISC Type : C

Director General at Dm Playbook

Mexico City, Mexico

Overview

Cesar Catelan is the founder and CEO of DM Playbook, an agency dedicated to creating memorable brand experiences through events and stands. With over a decade of experience, he is a digital marketing strategist recognized by colleagues as creative, analytical, and innovative.

He founded his company on the principle that events should be powerful experiences that leave a lasting mark on people and effectively position brands.

Personality Overview

Precise

Negotiator

ROI Driven

They like to take decisions independently and do not seek others' support often.  They prefer to analyze logically and value objective facts over emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Experiential Marketing
Founded his company, DM Playbook, with the core mission of transforming events and stands into memorable experiences that build brand identity.
Digital Strategy
His background includes roles as Head of Digital Marketing and multiple certifications, focusing on using digital channels to tell a company's story.
Entrepreneurship
As the founder and owner of Dm Playbook for over ten years, he has successfully grown his business with a focus on creativity and client service.

Media Appearances

Cesar has no verified media appearances

Work History

6-2023
Director General at Dm Playbook
2-2016
Head of Digital Marketing / Video & Event Production at Dm Playbook
2-2014
Owner at Dm Playbook
Director general at PLAYBOOK INFRA SA DE CV
5-2013 - 5-2015
Marketing Digital & Social Media at Kelly Services

Education

6-2023 - 12-2033
DIPLOMADO from Universidad Anáhuac
7-2024 - 10-2024
Growth Marketer from Colectivo23

More Information

Social Presence :

Prographics :

Exp : 18 Location : Mexico City, Mexico Job Level : Mid-senior Designation : Director General at Dm Playbook
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Insights For Selling To Cesar

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cesar is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Cesar

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Cesar move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Cesar take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Cesar

Personality Compatibility


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