Penny Leach

Observer
DISC Type : ic

Principal at Self-employed

Calgary, Alberta, Canada

Overview

Penny Leach is the Principal Owner of Penny Leach and Associates, a consultancy focused on the defence industry. A certified PMP with a Masters from the University of Toronto, she is an expert in Industrial and Technological Benefits (ITBs), government relations, and proposal writing, holding strong ties with prime defence contractors.

Driven by creativity, Penny has a respected history of working with both small businesses and the Indigenous community. She is focused on fostering meaningful connections between industry and institutions to create economic development opportunities and improve labor market participation for underrepresented groups.

She designed the Institutional Advancement Unit for the Saskatchewan Indian Institute of Technologies to connect the institute with industry.

Personality Overview

Curious

Example Seeker

Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally strong communicators and are not easy to convince.

Topics They Care About

Defence Procurement
Her career centers on Industrial and Technological Benefits (ITBs) and navigating transactions and project design with prime defence contractors.
Indigenous Advancement
Demonstrated a commitment to improving economic development and labor market participation for the Indigenous community through roles at organizations like SIIT.
SME Development
Her background includes a respected history of working with and supporting Small and Medium-sized Businesses (SMBs), particularly within the defence sector.

Media Appearances

Penny has no verified media appearances

Work History

Principal at Self-employed
2-2018
Senior Industrial Participation Specialist at NyRAD Inc.
1-1990
Project Design/ITBs/IRBs at Penny Leach and Associates
2-2019 - 2-2020
Project Manager-Peraton Canada at Project SkySensus
1-2003 - 11-2017
Senior Advisor at Saskatchewan Indian Institute of Technologies

Education

1981 - 1984
Master's degree from University of Toronto
PMP from Project Management Institute

More Information

Social Presence :

Prographics :

Exp : 29 Location : Calgary, Alberta, Canada Job Level : Senior Designation : Principal at Self-employed
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Insights For Selling To Penny

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Help them understand the risk aspect fully while inspiring confidence
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Penny is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Penny

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Penny move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Penny take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Penny

Personality Compatibility


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