Cesar Urbina

Judge
DISC Type : Dc

President / Owner at JCG Transportation, Inc.

Chicago, Illinois, United States

Overview

Cesar is the President and Owner of JCG Transportation, Inc. , a company he acquired following a 20-year career at The Kraft Heinz Company. His background spans finance, strategy, eCommerce, and operations, supported by an MBA from Duke Universitys Fuqua School of Business.

He maintains a connection to his alma mater, Northwestern University, which is listed among his interests. His professional activities suggest a focus on business growth and team building.

After two decades in senior corporate roles, including Division CFO at Kraft Heinz, he transitioned to business ownership.

Personality Overview

Quality Focused

Features Driven

Fast But Wary

More than the product, they care about the impact of the product.  They prefer to be the ones controlling the conversation or defining the terms. They are not always relationship oriented.

Topics They Care About

Entrepreneurial Transition
Recently acquired JCG Transportation, Inc. after a long corporate career, indicating a significant focus on business ownership and new ventures.
eCommerce & Finance
Previously served as Interim Head of Sales for US eCommerce at Kraft Heinz and has actively recruited for their eCommerce Finance team.
Strategic Planning
His experience as Head Of Strategic Planning for the US Zone at Kraft Heinz shows a deep background in long-term business and financial strategy.

Media Appearances

Cesar has no verified media appearances

Work History

1-2024
President / Owner at JCG Transportation, Inc.
10-2021 - 9-2023
Investor Relations at The Kraft Heinz Company
2-2021 - 10-2021
Head Of Strategic Planning, US Zone at The Kraft Heinz Company
8-2019 - 2-2021
Division CFO, Global Growth at The Kraft Heinz Company
4-2019 - 8-2019
Interim Head of Sales, US eCommerce at The Kraft Heinz Company

Education

MBA from Duke University - The Fuqua School of Business
B.A. from Northwestern University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Chicago, Illinois, United States Job Level : N/A Designation : President / Owner at JCG Transportation, Inc.
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Insights For Selling To Cesar

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Refer to testimonials from well-known industry leaders

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t take too much time in sending them information if they ask for any
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cesar is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Cesar

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Cesar move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Cesar take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Cesar

Personality Compatibility


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