Chad Markham

Enigma
DISC Type : cdi

Founder and CEO at Allegiant Digital Marketing

Austin, Texas, United States

Overview

Chad has no verified overview

Personality Overview

Friendly Yet Blunt

Hard To Convince

Challenger

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Chad has no verified topics they care about

Media Appearances

Chad has no verified media appearances

Work History

4-2022
Founder and CEO at Allegiant Digital Marketing
1-2020 - 12-2024
Course Instructor at The University of Texas at Austin
10-2006 - 4-2022
Key Account Sales Manager at NetSearch Digital
10-2004 - 4-2006
Sales Manager at Virtus Marketing - Richmond VA

Education

Digital Marketing from The University of Texas at Austin
Computer Science from Virginia Commonwealth University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Austin, Texas, United States Job Level : Leadership Designation : Founder and CEO at Allegiant Digital Marketing
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Insights For Selling To Chad

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chad is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Chad

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Chad move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Chad take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Chad

Personality Compatibility


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