Chad Sorenson

Critic
DISC Type : C

President & Cofounder at SunPeak

Madison, Wisconsin, United States

Overview

Chad has no verified overview

Personality Overview

Critic

ROI Driven

Information Seeker

They prefer to analyze logically and value objective facts over emotions.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Chad has no verified topics they care about

Media Appearances

Chad has no verified media appearances

Work History

4-2014
President & Cofounder at SunPeak
6-2012 - 12-2014
Principal at Halogen Partners, LLC
9-2009 - 12-2013
Lecturer at University of Wisconsin-Madison
4-2011 - 7-2012
Independent Business & Technical Consultant at BIC
4-2011
President & Cofounder at Sologear, LLC

Education

2000 - 2002
MBA from University of Wisconsin-Madison
1995 - 2002
MS from University of Wisconsin-Madison

More Information

Social Presence :

Prographics :

Exp : 16 Location : Madison, Wisconsin, United States Job Level : Leadership Designation : President & Cofounder at SunPeak
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Insights For Selling To Chad

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t try too hard to build a relationship with them
  • Don't give superficial answers, they are easily rattled by them
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chad is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Chad

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Chad move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Chad take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Chad

Personality Compatibility


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