Chad Stubbs

Observer
DISC Type : ic

Chief Marketing Officer, SVP - North America Area at Ferrero

New York, New York, United States

Overview

An entrepreneurial marketing executive with extensive experience leading consumer brands from mass-market at PepsiCo to luxury at LVMH. As the first Chief Marketing Officer for Ferrero North America, he is focused on expanding the companys portfolio and driving marketing transformation. He holds a BBA from Texas Christian University.

Outside of his executive roles, he has a passion for mentoring the next generation of marketing professionals. He is also an avid college football enthusiast, with a particular loyalty to his alma maters team, reflecting his Texas roots and university experience.

Unique fact: He orchestrated Kinder Buenos first-ever Super Bowl commercial, creating a campaign around the common phrase "No Bueno".

Personality Overview

Assertive

Example Seeker

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Creative Campaigns
He spearheaded Kinder Bueno's debut in the Big Game, creating a campaign that cleverly played on the common phrase "No Bueno" to build brand recognition.
Marketing Transformation
After leading a marketing evolution at LVMH, he was hired as Ferrero's first CMO to expand the company's marketing approach and portfolio in North America.
Consumer Brand Building
His career at PepsiCo, LVMH, and Ferrero demonstrates a focus on creating deep connections and building beloved, consumer-centric brands across different market segments.

Media Appearances

Chad has no verified media appearances

Work History

3-2025
Chief Marketing Officer, SVP - North America Area at Ferrero
4-2024 - 3-2025
Chief Brand Accelerator at The Marketing Posse
2-2022 - 12-2023
MHUSA Senior Vice President of Marketing - Prestige Champagne’s + Consumer Connections & Investment at LVMH
4-2020 - 2-2022
MHUSA Senior Vice President of Marketing - Consumer Connections & Investment at LVMH
4-2018 - 3-2020
PepsiCo Demand Accelerator (National Retail Marketing), Vice President of Marketing at PepsiCo

Education

BBA from Texas Christian University - M.J. Neeley School of Business

More Information

Social Presence :

Prographics :

Exp : 28 Location : New York, New York, United States Job Level : Leadership Designation : Chief Marketing Officer, SVP - North America Area at Ferrero
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Insights For Selling To Chad

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Share testimonials from known people and give multiple examples of product value
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chad is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Chad

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Chad move?

  • They like to analyze well and then make their decisions.
  • Can Chad take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Chad

Personality Compatibility


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