An entrepreneurial marketing executive with extensive experience leading consumer brands from mass-market at PepsiCo to luxury at LVMH. As the first Chief Marketing Officer for Ferrero North America, he is focused on expanding the companys portfolio and driving marketing transformation. He holds a BBA from Texas Christian University.
Outside of his executive roles, he has a passion for mentoring the next generation of marketing professionals. He is also an avid college football enthusiast, with a particular loyalty to his alma maters team, reflecting his Texas roots and university experience.
Unique fact: He orchestrated Kinder Buenos first-ever Super Bowl commercial, creating a campaign around the common phrase "No Bueno".
Read the full overview →They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince. They often ask many questions and rely heavily on information and documentation.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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