Chad Tullock in

Chad Tullock

Visionary · DISC type Ds
Founder at Kraken Athletics
📍 Charlotte, North Carolina, United States

Chad Tullock is a serial entrepreneur in the fitness industry, founding multiple companies including Kraken Athletics and Dumbbells Direct. He focuses on identifying and solving key problems for gym owners, such as sourcing high-quality, affordable equipment and providing effective growth consulting.

He is passionate about brand building, developing strong teams, and fostering a sense of community around his ventures. Tullock is actively involved in optimizing processes and scaling his businesses to meet high customer demand.

He launched Dumbbells Direct specifically to combat the overpriced and inconsistent dumbbell suppliers prevalent in the fitness market.

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Experience
3 Years
Current Role
Founder
Job Level
Leadership
Location
Charlotte, North Carolina, United States
Personality Overview

How Chad shows up

Direct & Assertive
Objective Evaluator
Risk Tolerant

Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Priorities

Topics Chad cares about

Gym Owner Success
Founded Gym Growth Consulting with the express purpose of providing independent gym owners with tangible strategies for growth and cost savings.
Fitness Equipment Gaps
Created both Kraken Athletics and Dumbbells Direct to fill specific gaps he observed in the market for quality and fairly-priced gym equipment.
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Career

Work history

1-2022
Founder
Kraken Athletics
9-2025
Co-Founder
DumbbellsDirect
6-2022
Co-Founder
Gym Growth Consulting
4-2025
Head of Brand & Product Development
Arant Ventures, LLC.
6-2025
Co-Founder
Floodgate Agency
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education

Chad has no verified education history

Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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