Chad Tullock

Visionary
DISC Type : Ds

Founder at Kraken Athletics

Charlotte, North Carolina, United States

Overview

Chad Tullock is a serial entrepreneur in the fitness industry, founding multiple companies including Kraken Athletics and Dumbbells Direct. He focuses on identifying and solving key problems for gym owners, such as sourcing high-quality, affordable equipment and providing effective growth consulting.

He is passionate about brand building, developing strong teams, and fostering a sense of community around his ventures. Tullock is actively involved in optimizing processes and scaling his businesses to meet high customer demand.

He launched Dumbbells Direct specifically to combat the overpriced and inconsistent dumbbell suppliers prevalent in the fitness market.

Personality Overview

Direct & Assertive

Objective Evaluator

Risk Tolerant

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Gym Owner Success
Founded Gym Growth Consulting with the express purpose of providing independent gym owners with tangible strategies for growth and cost savings.
Fitness Equipment Gaps
Created both Kraken Athletics and Dumbbells Direct to fill specific gaps he observed in the market for quality and fairly-priced gym equipment.
Rapid Business Scaling
His companies are experiencing explosive growth, generating 10-15 leads daily and requiring urgent hiring of sales closers to manage the volume.

Media Appearances

Chad has no verified media appearances

Work History

1-2022
Founder at Kraken Athletics
9-2025
Co-Founder at DumbbellsDirect
6-2022
Co-Founder at Gym Growth Consulting
4-2025
Head of Brand & Product Development at Arant Ventures, LLC.
6-2025
Co-Founder at Floodgate Agency

Education

Chad has no verified education history

More Information

Social Presence :

Prographics :

Exp : 3 Location : Charlotte, North Carolina, United States Job Level : Leadership Designation : Founder at Kraken Athletics
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Insights For Selling To Chad

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Focus on the results that your product produces, expect some strategic questions in return
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chad is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Chad

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Chad move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Chad take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Chad

Personality Compatibility


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