Chad Tullock in

Chad Tullock

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Founder at Kraken Athletics
📍 Charlotte, North Carolina, United States

Chad Tullock is a serial entrepreneur in the fitness industry, founding multiple companies including Kraken Athletics and Dumbbells Direct. He focuses on identifying and solving key problems for gym owners, such as sourcing high-quality, affordable equipment and providing effective growth consulting.

He is passionate about brand building, developing strong teams, and fostering a sense of community around his ventures. Tullock is actively involved in optimizing processes and scaling his businesses to meet high customer demand.

He launched Dumbbells Direct specifically to combat the overpriced and inconsistent dumbbell suppliers prevalent in the fitness market.

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Experience
3 Years
Current Role
Founder
Job Level
Leadership
Location
Charlotte, North Carolina, United States
Personality Overview

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Priorities

Topics Chad cares about

Gym Owner Success
Founded Gym Growth Consulting with the express purpose of providing independent gym owners with tangible strategies for growth and cost savings.
Fitness Equipment Gaps
Created both Kraken Athletics and Dumbbells Direct to fill specific gaps he observed in the market for quality and fairly-priced gym equipment.
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Career

Work history

1-2022
Founder
Kraken Athletics
9-2025
Co-Founder
DumbbellsDirect
6-2022
Co-Founder
Gym Growth Consulting
4-2025
Head of Brand & Product Development
Arant Ventures, LLC.
6-2025
Co-Founder
Floodgate Agency
In the press

Media appearances

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Education

Chad has no verified education history

Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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