Chae Yim

Enthusiast
DISC Type : i

Partner at Letusto, Inc

Cherry Hill, New Jersey, United States

Overview

Chae Yim is a Partner at Letusto, Inc. with over 20 years of experience in e-commerce and retail business. A Penn State University graduate, their expertise lies in transforming retail stores and brand acquisition, honed since starting their own successful shoe store at age 25.

Chaes professional vision is shaped by a profound personal journey, having moved to the United States from South Korea in 1995. Their career reflects a story of building success over two decades, culminating in a partnership at a growing company.

Unique fact: They started their own retail shoe business at 25 and later sold it for a huge profit.

Personality Overview

Story Driven

Consensus Focused

Non-Confrontational

They prefer to build relationships rather than staying totally transactional.  They are generally friendly, so be careful when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

E-commerce Growth
Has 20 years of direct experience in the e-commerce and retail sectors, with a track record of helping companies grow.
Retail Entrepreneurship
Successfully founded, operated, and sold a profitable retail shoe store at a young age, showcasing a strong entrepreneurial drive.
Brand Acquisition
Demonstrated expertise in sourcing and acquiring new product lines, having previously brought in approximately 50 new brands to boutique stores.

Media Appearances

Chae has no verified media appearances

Work History

6-2020
Partner at Letusto, Inc
9-2008 - 6-2020
GM/Buyer at Steptorun

Education

Bachelor's degree from Penn State University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Cherry Hill, New Jersey, United States Job Level : N/A Designation : Partner at Letusto, Inc
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Insights For Selling To Chae

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Speak from experience about success that the product has seen with other customers
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t be excessively objective, be like a storyteller with them
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chae is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Chae

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Chae move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Chae take some risk or not?

  • They can take some low-probability risks if needed.

You And Chae

Personality Compatibility


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