Chantal Ghobril Assaf

Critic
DISC Type : C

Product Marketing Manager at Murex

France

Overview

Chantal Ghobril Assaf is a Marketing Product Manager at Murex with over 20 years of experience in Capital Markets. An engineer from Ecole Superieure Dingénieurs de Beyrouth, she specializes in large-scale fintech implementations. Colleagues describe her as proactive, professional, and dedicated.


Chantal has authored a publication on the challenges associated with implementing FATCA (Foreign Account Tax Compliance Act).

Personality Overview

Precise

Negotiator

Information Seeker

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They like to take decisions independently and do not seek others' support often.

Topics They Care About

ETRM Systems
Actively promotes Murex's MX. 3 platform for energy and commodities trading and risk management (ETRM), particularly around events like E-World.
Capital Markets Tech
Her career is focused on the intersection of capital markets and technology, including trading processes, financial products, and large-scale implementation projects.
Geopolitical Energy Shifts
Analyzes and shares insights on major geopolitical events, such as political changes in Venezuela, and their significant impact on the global oil and energy markets.

Media Appearances

Chantal has no verified media appearances

Work History

2023
Product Marketing Manager at Murex
2013 - 2022
Manager at Capco
2012 - 2013
Senior Business Analyst at RBC
2011 - 2012
Head of Business Intelligence at BankMed
2009 - 2012
Visiting Professor at Lebanese university

Education

2001 - 2006
Engineer from Ecole Superieure D'ingénieurs de Beyrouth, ESIB, USJ
1990 - 2001
French Baccalureate from Notre Dame de Nazareth

More Information

Social Presence :

Prographics :

Exp : 18 Location : France Job Level : Middle Designation : Product Marketing Manager at Murex
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Insights For Selling To Chantal

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don't give superficial answers, they are easily rattled by them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chantal is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Chantal

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Chantal move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Chantal take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Chantal

Personality Compatibility


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