Charles Addai-Appiah in

Charles Addai-Appiah

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Enterprise GTM at Cursor
📍 United Kingdom

Charles is an Enterprise Go-to-Market leader with over a decade of experience in digital experience, having been part of the founding EMEA teams at Optimizely and Fullstory. He specializes in CRO, UX, and AI-driven personalization. Colleagues describe him as lively, enthusiastic, strong-minded, and personable, with a knack for understanding client needs.

He is passionate about advising startups on their go-to-market strategy, with a particular interest in supporting inclusive and mission-driven organizations. His approach is guided by the principle that "Winners Adapt, " focusing on leveraging evidence over opinion to drive success.

Unique fact: While at Fullstory, Charless team was recognized with the "IATA Best in Batch 2023 Startup Award. "

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Experience
15 Years
Current Role
Enterprise GTM
Location
United Kingdom
Personality Overview

How Charles shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Charles cares about

Bringing Products to Market
His career is focused on Go-to-Market (GTM) strategy, from his current enterprise role to advising startups on their market entry.
Winning on CX
Believes the best companies win on Customer Experience (CX) by focusing on experimentation, digital experience insights, and customer-centricity.
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Career

Work history

4-2026 - 4-2026
Enterprise GTM
Cursor
3-2025 - 4-2026
Sr. Regional VP, EMEA & APAC
Fullstory
4-2022 - 3-2025
Sr. Regional VP, EMEA
Fullstory
11-2021 - 10-2023
Strategic Advisor (GTM Strategy)
TrainYo 🏳️‍🌈
5-2020 - 4-2022
Regional VP, EMEA
Fullstory
In the press

Media appearances

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Education
9-2008 - 8-2011
2:1 in International Business & Economics
Royal Holloway, University of London
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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