Charles Addai-Appiah

Observer
DISC Type : ic

Enterprise GTM at Cursor

United Kingdom

Overview

Charles is an Enterprise Go-to-Market leader with over a decade of experience in digital experience, having been part of the founding EMEA teams at Optimizely and Fullstory. He specializes in CRO, UX, and AI-driven personalization. Colleagues describe him as lively, enthusiastic, strong-minded, and personable, with a knack for understanding client needs.

He is passionate about advising startups on their go-to-market strategy, with a particular interest in supporting inclusive and mission-driven organizations. His approach is guided by the principle that "Winners Adapt, " focusing on leveraging evidence over opinion to drive success.

Unique fact: While at Fullstory, Charless team was recognized with the "IATA Best in Batch 2023 Startup Award. "

Personality Overview

Assertive

Curious

Value Driven

They are generally good communicators and can be hard to convince.  They are likely to ask many questions and look heavily for supporting information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Bringing Products to Market
His career is focused on Go-to-Market (GTM) strategy, from his current enterprise role to advising startups on their market entry.
Winning on CX
Believes the best companies win on Customer Experience (CX) by focusing on experimentation, digital experience insights, and customer-centricity.
AI in Financial Services
Has been involved in events exploring how financial services teams use AI to increase profitability and cut costs without harming the customer experience.

Media Appearances

Charles has no verified media appearances

Work History

4-2026 - 4-2026
Enterprise GTM at Cursor
3-2025 - 4-2026
Sr. Regional VP, EMEA & APAC at Fullstory
4-2022 - 3-2025
Sr. Regional VP, EMEA at Fullstory
11-2021 - 10-2023
Strategic Advisor (GTM Strategy) at TrainYo 🏳️‍🌈
5-2020 - 4-2022
Regional VP, EMEA at Fullstory

Education

9-2008 - 8-2011
2:1 in International Business & Economics from Royal Holloway, University of London

More Information

Social Presence :

Prographics :

Exp : 15 Location : United Kingdom Job Level : N/A Designation : Enterprise GTM at Cursor
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Insights For Selling To Charles

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Be prepared for a lot of questions, answer them objectively
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charles is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Charles

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Charles move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Charles take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Charles

Personality Compatibility


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