Charles Lancaster

Balancer
DISC Type : S

Director of Database Marketing at Paragon Casino Resort

Shreveport, Louisiana, United States

Overview

Charles has no verified overview

Personality Overview

Formal Mannered

Empathetic

Diplomatic

They are comfortable taking a long term view.  They are polite and respectful but practical. Even if it takes time, they prefer following the process.

Topics They Care About

Charles has no verified topics they care about

Media Appearances

Charles has no verified media appearances

Work History

6-2025
Director of Database Marketing at Paragon Casino Resort
12-2024 - 6-2025
Former Director of IT for Magaritaville and Boomtown at None
1-2021 - 12-2024
Director of IT at Boomtown Bossier City
1-2013 - 12-2024
Director of IT at Margaritaville
1-2006 - 1-2013
Director of IT at Eldorado Hotel Casino

Education

1985 - 1998
Education details unavailable from Reed College

More Information

Social Presence :

Prographics :

Exp : 20 Location : Shreveport, Louisiana, United States Job Level : Mid-senior Designation : Director of Database Marketing at Paragon Casino Resort
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Insights For Selling To Charles

During A Call Or A Meeting

DO's

  • Unless they are the decision maker, bring other stakeholders into the process early
  • Encourage them to invite other key stakeholders for discussions
  • Be very observant about how they perceive the risk in the decision

DONT's

  • Don’t push them for a no, take the lack of yes as a no after a certain point
  • Skip mentioning details that are confusing
  • Don’t try to be overly social in the early interactions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charles is

  • Low-risk, adoption by others and strong collaterals matter the most to them.
  • Will you ever get a clear answer from Charles

  • They never like to say no directly, they postpone the decisions or just go silent.

Insights For Deal Planning

    How fast (or slow) will Charles move?

  • They can be very slow in making decisions.
  • Can Charles take some risk or not?

  • They are very likely to play it safe rather than taking risk.

You And Charles

Personality Compatibility


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