Charles Masters Rodriguez

Inquirer
DISC Type : cd

Co-Founder & CEO at Supply Veins (Techstars '24)

Miami-Fort Lauderdale Area, United States

Overview

Charles Masters Rodriguez is a serial entrepreneur and Co-Founder & CEO of Supply Veins, an AI-driven supply chain platform. A West Point graduate and former U. S. Army Dive Officer, he bootstrapped his first company, MK3 Industries, to a seven-figure valuation by focusing on inefficiencies he observed in military and automotive procurement.

Originally from San Juan, Puerto Rico, Charles is a passionate advocate for veteran entrepreneurs, engaging in mentorship and various veteran-focused business programs. He has a strong interest in the automotive world, technology, and motorsport, recently attending the Formula E Miami E-Prix to explore the intersection of sustainability and innovation in the space.

As a Dive Officer, he led a joint team that successfully recovered the remains of a fallen US Navy pilot missing in action from the Vietnam War.

Personality Overview

Hard To Convince

Upfront

Demanding

They don’t always try to control the conversation but neither do they like yielding it fully.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Supply Chain Innovation
His career is focused on solving procurement inefficiencies he witnessed in the military and private sector, leading him to found Supply Veins to modernize the industry.
Veteran Entrepreneurship
He actively supports and mentors military-affiliated founders through organizations like IVMF, Bunker Labs, and Warrior Rising, emphasizing his veteran identity as core to his journey.
Automotive & Fleet
His first major venture, MK3 Industries, specialized in auto and fleet parts, serving clients like General Motors and Rivian. He maintains a strong interest in the sector.

Media Appearances

Charles has no verified media appearances

Work History

3-2024
Co-Founder & CEO at Supply Veins (Techstars '24)
1-2019
Founder & CEO at MK3 Industries
10-2015 - 5-2019
Dive Executive Officer, 7th Engineer Dive Detachment at US Army
5-2017 - 7-2017
Recovery Dive Officer at Defense POW/MIA Accounting Agency
1-2014 - 5-2017
Vice President of Sales at Donovan England

Education

6-2010 - 5-2014
Bachelor of Science - BS from United States Military Academy at West Point
8-2021 - 5-2023
Master of Business Administration - MBA from FIU Chapman Graduate School of Business

More Information

Social Presence :

Prographics :

Exp : 14 Location : Miami-Fort Lauderdale Area, United States Job Level : Leadership Designation : Co-Founder & CEO at Supply Veins (Techstars '24)
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Insights For Selling To Charles

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that you you respond to any queries from them quickly
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid long winding pitches, stay objective
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charles is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Charles

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Charles move?

  • Their decision making speed is somewhere in the middle.
  • Can Charles take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Charles

Personality Compatibility


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