Charles Rolls is a veteran of the drinks industry, best known for co-founding the premium mixer brand Fever-Tree. Before this, he orchestrated the successful turnaround of Plymouth Gin. His expertise is built on a foundation of an engineering degree from Imperial College London and an MBA from INSEAD.
Beyond his primary business ventures, Charles demonstrates a passion for artisan products and social causes. He is the chairman of both Sotovelo, a single-estate winery in Jerez, Spain, and Outside In, an award-winning charity dedicated to helping disadvantaged artists gain exposure in the art world.
His idea for Fever-Tree stemmed directly from his frustration with the poor quality of mixers available while he was running tasting sessions for Plymouth Gin.
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