Charles Rolls in

Charles Rolls

Chair at Sotovelo wine
📍 United Kingdom

Charles Rolls is a veteran of the drinks industry, best known for co-founding the premium mixer brand Fever-Tree. Before this, he orchestrated the successful turnaround of Plymouth Gin. His expertise is built on a foundation of an engineering degree from Imperial College London and an MBA from INSEAD.

Beyond his primary business ventures, Charles demonstrates a passion for artisan products and social causes. He is the chairman of both Sotovelo, a single-estate winery in Jerez, Spain, and Outside In, an award-winning charity dedicated to helping disadvantaged artists gain exposure in the art world.

His idea for Fever-Tree stemmed directly from his frustration with the poor quality of mixers available while he was running tasting sessions for Plymouth Gin.

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Experience
22 Years
Current Role
Chair
Location
United Kingdom
Personality Overview
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Priorities

Topics Charles cares about

Premium Mixers
Co-founded Fever-Tree after identifying a market gap for high-quality, natural mixers to complement premium spirits, transforming the category.
Artisan Spirits
Demonstrated his expertise in this area by successfully turning around and revitalizing the historic Plymouth Gin brand in the late 1990s.
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Career

Work history

2022
Chair
Sotovelo wine
2017
Chair
Outside In Art
2003 - 2021
Co-Founder
Fever-Tree
In the press

Media appearances

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Education

Charles has no verified education history

Social presence
in

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