Charles Y. Barber

Enthusiast
DISC Type : i

Technical Director - Health & Nutrition at Palmer Holland

Greater Chicago Area, United States

Overview

Charles is the Technical Director for Health & Nutrition at Palmer Holland, bringing over 20 years of experience in food science. He leads teams in technical support, formulation innovation, and business development for leading food, beverage, and dietary supplement companies. He holds a Bachelor of Science from Millikin University.

Outside of work, Charles is a proud father who publicly celebrates his sons career achievements. He holds a strong appreciation for the military community, expressing his honor in working alongside veterans and showing an interest in the Marine Corps.

He is a vocal advocate for natural, non-GMO ingredients and innovative sugar reduction solutions like beet-derived Allulose.

Personality Overview

Non-Confrontational

Consensus Focused

Story Driven

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Sports Nutrition
Actively promotes performance ingredients like Betaine and Creatine, highlighting consumer-friendly formats such as gummies to drive market adoption.
Sugar Reduction
Champions natural, non-GMO sugar alternatives like Allulose, focusing on its benefits for clean-label formulations that appeal to health-conscious consumers.
Formulation Innovation
His career is centered on providing technical leadership and developing novel applications for ingredients in the food, beverage, and supplement industries.

Media Appearances

Charles Barber - Our Teams & Territories - Palmer Holland. Featured in Palmer Holland

See Now

Work History

9-2017
Technical Director - Health & Nutrition at Palmer Holland
3-2016 - 6-2017
Head of Science, Regulatory, Applications and Quality at BASF Corporation, Nutrition and Health
1-2011 - 3-2016
Technical Sales and Applications Manager - NA, BASF Corp. at BASF Corporation, Nutrition and Health
5-2005 - 12-2010
Technical Service Manager at Cognis Nutrition & Health
9-1997 - 5-2005
Applications Scientist at Archer Daniels Midland Co.

Education

1993 - 1997
BS from Millikin University

More Information

Social Presence :

Prographics :

Exp : 32 Location : Greater Chicago Area, United States Job Level : Mid-senior Designation : Technical Director - Health & Nutrition at Palmer Holland
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Insights For Selling To Charles Y.

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Refer to interesting customer testimonials and stress on great customer experience
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charles Y. is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Charles Y.

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Charles Y. move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Charles Y. take some risk or not?

  • They can take some low-probability risks if needed.

You And Charles Y.

Personality Compatibility


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