Charlie H.

Examiner
DISC Type : cs

Managing Director at a4labels.com

Shoreham-By-Sea, England, United Kingdom

Overview

Charlie H. is the Managing Director of A4 Labels, a family-run business in Sussex he has grown into a global supplier. He is focused on modernizing the manufacturing industry through systems, data-led decisions, and technology integration. Charlie is a Chartered Manager and a graduate of Anglia Ruskin University.

Outside of work, Charlie has served as a Football Referee for the Sussex County FA. This role leverages his leadership and communication skills in a dynamic team environment, managing the game and ensuring fair play among all participants on the pitch.

He took over his familys business in his early twenties, bringing a fresh perspective and passion to a traditional industry.

Personality Overview

Overcautious

Process Oriented

Late Adopter

The only way to convince them is by showing them examples and ample proof.  Being observant comes to them naturally. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Systems-Driven Manufacturing
Emphasizes improving forecasting, strengthening sales systems, and implementing process automation to modernize traditional manufacturing and drive long-term growth.
AI in Business
Recently completed a CMI Level 7 program in AI for Sales & Marketing, showing a clear interest in integrating artificial intelligence into structured business systems.
Business Sustainability
His company was named Environmental Company of the Year at the Printweek Awards and partners with Seven Clean Seas to remove plastic from the oceans.

Media Appearances

Charlie has no verified media appearances

Work History

4-2022
Managing Director at a4labels.com
11-2021 - 1-2023
Founder at Self-employed
10-2018
Shareholder at a4labels.com
7-2018 - 10-2018
Assistant at Focus Group (UK)
9-2014 - 11-2021
Football Referee at Sussex County FA

Education

2019 - 2023
Bachelor of Arts - BA from Anglia Ruskin University
2012 - 2019
Business from Shoreham Academy

More Information

Social Presence :

Prographics :

Exp : 11 Location : Shoreham-By-Sea, England, United Kingdom Job Level : Mid-senior Designation : Managing Director at a4labels.com
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Insights For Selling To Charlie

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charlie is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Charlie

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Charlie move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Charlie take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Charlie

Personality Compatibility


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