Karolayne Da Silva

Examiner
DISC Type : cs

Marketing Manager at YouLynq.me

Amsterdam, North Holland, Netherlands

Overview

Karolayne da Silva is the Marketing Manager at YouLynq. me, a company focused on growing businesses through LinkedIn lead generation and content strategies. She leverages her background in Communication from Amsterdam University of Applied Sciences to optimize content marketing and help clients establish online authority, a mission she has been part of since 2019.

Originally from São Paulo, Brazil, Karolayne has adapted to life in the Netherlands, as evidenced by her Dutch B2 certification. Her personal and professional lives are closely intertwined, as she is married to Michiel Verstraten, the co-founder of YouLynq. me.

Unique fact: She works alongside her husband, a co-founder of the company, to drive its marketing and growth.

Personality Overview

Status Quo Seeker

Overcautious

Process Oriented

They are thorough and always follow a systematic approach.  The only way to convince them is by showing them examples and ample proof. Being observant comes to them naturally.

Topics They Care About

Results-Driven Marketing
She writes about the importance of building a marketing culture focused on clear success metrics beyond vanity, with shared ownership of targets across teams.
Brand Consistency
She emphasizes the need for a consistent brand voice and feel across all platforms, including a company's website, LinkedIn profile, and email marketing.
LinkedIn Lead Generation
Her role and company are dedicated to using smart tools and content strategies on LinkedIn to help entrepreneurs, executives, and companies generate more leads.

Media Appearances

Karolayne has no verified media appearances

Work History

11-2019
Marketing Manager at YouLynq.me

Education

2017 - 2019
Communicatie from Amsterdam University of Applied Sciences
Education details unavailable from Colégio Santo Américo em São Paulo

More Information

Social Presence :

Prographics :

Exp : 6 Location : Amsterdam, North Holland, Netherlands Job Level : Middle Designation : Marketing Manager at YouLynq.me
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Insights For Selling To Karolayne

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karolayne is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Karolayne

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Karolayne move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Karolayne take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Karolayne

Personality Compatibility


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