Charlie Hachem

Inquirer
DISC Type : dc

Founder at Fabe

Greater Sydney Area, Australia

Overview

Charlie Hachem is the Co-Founder of FABE Group, where he specializes in M&A and franchising to scale food and beverage brands. He has successfully grown concepts like Piccolo Me, which he founded with his family, into national and international operations. He is a frequent speaker at industry events like the International Coffee Expo.

Personality Overview

Upfront

Judgemental

ROI Conscious

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Scaling F&B Brands
He acquires high-potential food brands and uses his proprietary systems and supply chain to scale them to over 100 locations.
International Expansion
He recently launched Piccolo Me in Lebanon, viewing it as a gateway to the Middle East, with plans for the UAE, Saudi Arabia, and Qatar.
Franchise Growth
His strategy centers on a "world-class franchise model" and he has created a comprehensive franchise package to support domestic and international growth.

Media Appearances

Charlie has no verified media appearances

Work History

3-2024
Founder at Fabe
10-2012 - 4-2024
Co-Founder at Piccolo Me Australia

Education

Education details unavailable from Western Sydney University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Sydney Area, Australia Job Level : Leadership Designation : Founder at Fabe
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Insights For Selling To Charlie

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Tell them that you are there to help them create visible impact within their organization
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid repeating yourself or making generalizations
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charlie is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Charlie

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Charlie move?

  • Their decision making speed is somewhere in the middle.
  • Can Charlie take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Charlie

Personality Compatibility


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