Charlie Hanna

Pioneer
DISC Type : DIS

Founder & CEO at The Back Nine Golf Cleveland

Greater Cleveland, United States

Overview

Charlie is a revenue growth strategist with over 20 years of experience as a Chief Revenue Officer in the technology and insurtech sectors. After a long corporate career, he has pivoted to entrepreneurship, now owning and operating The Back Nine, an indoor golf franchise in Cleveland. He is a graduate of Ohio University.

Outside of his professional life, Charlie is a passionate golf enthusiast, a passion he has now turned into his primary business venture. A press release announcing a previous role also mentioned that he is a barbecue enthusiast, enjoying the craft of grilling and smoking.

After two decades in corporate leadership, he made the intentional decision to leave the boardroom to become a multi-territory franchise owner.

Personality Overview

Friendly But Fast

Dynamic But Sincere

Decisive But Friendly

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Golf & Business
An avid golfer, he has turned his passion into a business as the Founder and CEO of The Back Nine Golf Cleveland, a multi-location indoor golf franchise.
Revenue Growth
His entire career, including as a CRO and now as a consultant, has centered on building scalable go-to-market strategies and driving measurable revenue performance.
Insurtech Solutions
Has extensive experience leading revenue and partnerships for insurtech companies like EOX Vantage and Zendrive, focusing on technology-driven efficiency.

Media Appearances

Charlie has no verified media appearances

Work History

10-2024
Founder & CEO at The Back Nine Golf Cleveland
9-2024
Co-Founder & CEO at TC Hanna Holdings LLC
7-2024 - 10-2025
Chief Revenue Officer (CRO) at EOX Vantage
10-2022 - 7-2024
Vice President, Sales & Partnerships at Zendrive
5-2022 - 10-2022
Vice President, Strategic Partnerships at Zendrive

Education

College of Communications from Ohio University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greater Cleveland, United States Job Level : Leadership Designation : Founder & CEO at The Back Nine Golf Cleveland
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Insights For Selling To Charlie

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Showcase existing customers and use case-studies to grab their attention
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charlie is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Charlie

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Charlie move?

  • They are generally fast movers and can take quick decisions
  • Can Charlie take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Charlie

Personality Compatibility


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