Charlie Isaacs

Initiator
DISC Type : Di

CTO for Customer Connection at salesforce.com

Annapolis, Maryland, United States

Overview

Charlie Isaacs is the CTO for Customer Connection at Salesforce, where he specializes in rapidly prototyping future technologies like IoT, AI, and robotics. Described by peers as supportive and an excellent technologist, he holds degrees in Electrical & Computer Engineering from UC Santa Barbara and an MBA from California Lutheran University.

Outside of his tech evangelism, Charlie is a family man who credits his success to his wife and the Salesforce "Ohana" culture. He is a husband, father, and grandfather who dedicates his free time to volunteering with organizations that help women and underrepresented groups enter STEM fields.

He holds numerous patents in cutting-edge areas like Generative AI and has been known to build live IoT demos during presentations using items from a gift shop.

Personality Overview

Impact-Oriented

Conviction Driven

Friendly Challenger

They usually prefer to drive the conversation.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Emerging Technologies
His work involves incubating new customer projects using IoT, Generative AI, and robotics, and he is a frequent keynote speaker on these topics.
STEM Advocacy
He actively volunteers his time to support organizations that help women and other underrepresented groups pursue careers in STEM fields.
Customer Connection
His role and expertise are centered on using technology to help companies connect with their customers in entirely new and innovative ways.

Media Appearances

Charlie has no verified media appearances

Work History

4-2012
CTO for Customer Connection at salesforce.com
4-2012 - 3-2014
VP of Service Cloud Strategy at salesforce.com
2-2010 - 3-2012
eServices Strategy at Alcatel-Lucent
2-2010 - 3-2012
Global Innovations at Genesys
10-2009 - 3-2010
President at SOA Press

Education

7-1976 - 6-1980
BS Electrical and Computer Engineering from UC Santa Barbara
5-1987 - 12-1989
MBA from California Lutheran University

More Information

Social Presence :

Prographics :

Exp : 46 Location : Annapolis, Maryland, United States Job Level : Leadership Designation : CTO for Customer Connection at salesforce.com
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Insights For Selling To Charlie

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Focus on the big picture and the strategic value of your product
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charlie is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Charlie

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Charlie move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Charlie take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Charlie

Personality Compatibility


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