Charlie Kirchhoff, MBA, CPSM

Observer
DISC Type : ci

Director of Procurement at Golding, Inc

Winston-Salem, North Carolina, United States

Overview

Charlie Kirchhoff is the Head of Procurement for Golding, Inc. , where he oversees all direct material spending for the food company. He is a Certified Professional in Supply Management (CPSM) with an MBA from North Carolina State University and has extensive category experience in packaging and manufacturing services.

He has been recognized with a Rising Star Award for his professional achievements.

Personality Overview

Example Seeker

Value Driven

Assertive

They are generally good communicators and can be hard to convince.  They ask a lot of questions and rely heavily on information and collaterals. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Direct Material Sourcing
His career has focused on managing direct materials, including packaging at R. J. Reynolds and all direct spend for sauces and condiments at Golding.
Supply Chain Strategy
As a Certified Professional in Supply Management, he has deep expertise in optimizing procurement and supply chain operations across multiple manufacturing sites.
Talent Recruitment
Frequently posts on social media about hiring for his team and actively helps former colleagues find new career opportunities, showing a passion for building strong teams.

Media Appearances

Charlie has no verified media appearances

Work History

1-2025
Director of Procurement at Golding, Inc
8-2022 - 1-2025
Procurement Manager at Golding, Inc
1-2020 - 8-2022
Senior Manager Procurement at R.J. Reynolds Tobacco Company
2-2018 - 1-2020
Senior Sourcing Manager at R.J. Reynolds Tobacco Company
10-2014 - 2-2018
Senior Buyer at R.J. Reynolds Tobacco Company

Education

2016 - 2017
Master of Business Administration (MBA) from North Carolina State University
2006 - 2010
Bachelors from North Carolina State University - College of Management

More Information

Social Presence :

Prographics :

Exp : 13 Location : Winston-Salem, North Carolina, United States Job Level : Mid-senior Designation : Director of Procurement at Golding, Inc
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Insights For Selling To Charlie

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them realize that there is no personal risk in making this decision
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charlie is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Charlie

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Charlie move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Charlie take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Charlie

Personality Compatibility


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