Charlie Sheppy

Observer
DISC Type : ci

Chief Executive Officer at smaXtec

Marlborough, England, United Kingdom

Overview

Charlie has no verified overview

Personality Overview

Curious

Assertive

Value Driven

They are generally good communicators and can be hard to convince.  They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Charlie has no verified topics they care about

Media Appearances

Charlie has no verified media appearances

Work History

11-2025
Chief Executive Officer at smaXtec
4-2025 - 10-2025
AVP, Business Operations Lead, Animal Health at MSD
4-2024 - 3-2025
AVP, Livestock Business Execution Lead, Animal Health at MSD
4-2023 - 3-2024
AVP, Global Lead, Commercial Support , Animal Health at MSD
4-2019 - 9-2020
President - EMEA at Antelliq

Education

5-2023 - 5-2023
Role of the Non-Executive Director from Institute of Directors (IoD)
1-2021 - 7-2021
MSD RISE Enterprise Leadership Program from IESE Business School

More Information

Social Presence :

Prographics :

Exp : 15 Location : Marlborough, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at smaXtec
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Insights For Selling To Charlie

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Focus on immediate action-items rather than the larger goals
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charlie is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Charlie

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Charlie move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Charlie take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Charlie

Personality Compatibility


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