Charlie Steel

Inquirer
DISC Type : cd

Member of Audit and Finance Committee at AICPA

London Area, United Kingdom

Overview

Charlie Steel is the Group Chief Financial Officer for International Workplace Group (IWG), the worlds largest serviced office provider. He focuses on organisational transformation and holds non-executive director roles at the UKs Department for Work and Pensions and the AICPA. He is a graduate of the University of Oxford.

Personality Overview

Demanding

Hard To Convince

ROI Conscious

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

Hybrid Working
A vocal advocate for hybrid work, he recently gave evidence to the UK House of Lords on its benefits for employees, businesses, and the national economy.
Corporate Finance
He leads the IWG Treasury team, which was recently nominated for awards following the successful refinancing of the company's entire debt capital structure.
Government Oversight
Serves as a Non-Executive Director and Chair of the Audit and Risk Committee for the UK's Department for Work and Pensions, overseeing a c. £300bn budget.

Media Appearances

Charlie has no verified media appearances

Work History

5-2025
Member of Audit and Finance Committee at AICPA
9-2023
Non-Executive, Digital & Data Steering Group at UK Civil Service
5-2023
Non Executive Director at AICPA
3-2023
Non-Executive Director, Departmental Board at Department for Work and Pensions (DWP)
3-2023
Chair of Departmental Audit and Risk Committee at Department for Work and Pensions (DWP)

Education

2004 - 2007
Master of Arts - MA from University of Oxford
Executive Education from Columbia Business School

More Information

Social Presence :

Prographics :

Exp : 19 Location : London Area, United Kingdom Job Level : Senior Designation : Member of Audit and Finance Committee at AICPA
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Insights For Selling To Charlie

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Refrain from asking too many questions
  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charlie is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Charlie

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Charlie move?

  • Their decision making speed is somewhere in the middle.
  • Can Charlie take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Charlie

Personality Compatibility


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