Charlotte Weld

Initiator
DISC Type : Di

Director of Digital Content at Furniture.com

Dobbs Ferry, New York, United States

Overview

Charlotte is a creative Senior Art Director with over 10 years of experience leading brand direction for major retailers like West Elm and Pottery Barn. A graduate of The University of North Carolina at Chapel Hill, she excels in creating impactful digital and print campaigns. People who have worked with her describe her as creative, innovative, and team-oriented.

Outside of her extensive career in design, Charlotte has a clear passion for visual arts, having pursued courses in both Color Photography and Intermediate Photography. This interest complements her professional work in curating compelling brand imagery and executing visually rich campaigns.

She has creatively led seasonal campaigns for two of the most prominent childrens home furnishing brands in the US: Pottery Barn Kids and Pottery Barn Teen.

Personality Overview

Confident

Impact-Oriented

Risk-Accepting

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

Brand Storytelling
Leads content strategy by crafting compelling narratives that align with consumer trends and brand goals, as seen in her work for multiple major retail brands.
Digital Content
As the Director of Digital Content, she focuses on developing visually rich, high-performing digital stories and managing the full process from concept to execution.
User Experience
Her work includes a strong focus on user experience, spearheading the redesign of site pages and optimizing content for both desktop and mobile platforms.

Media Appearances

Charlotte has no verified media appearances

Work History

8-2025
Director of Digital Content at Furniture.com
7-2023 - 8-2025
Senior Art Director at Furniture.com
8-2022 - 6-2023
Sr. Creative Manager, Brand Design at West Elm
11-2019 - 4-2022
Creative Director for Pottery Barn Kids and Pottery Barn Teen at Williams-Sonoma, Inc.
4-2019 - 10-2019
Sr. Creative Manager for Pottery Barn Kids and Pottery Barn Teen at Williams-Sonoma, Inc.

Education

2005 - 2008
BA from The University of North Carolina at Chapel Hill

More Information

Social Presence :

Prographics :

Exp : 16 Location : Dobbs Ferry, New York, United States Job Level : Mid-senior Designation : Director of Digital Content at Furniture.com
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Insights For Selling To Charlotte

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Look like someone who is on top of their game
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charlotte is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Charlotte

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Charlotte move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Charlotte take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Charlotte

Personality Compatibility


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