Charlotte Weld in

Charlotte Weld

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Director of Digital Content at Furniture.com
📍 Dobbs Ferry, New York, United States

Charlotte is a creative Senior Art Director with over 10 years of experience leading brand direction for major retailers like West Elm and Pottery Barn. A graduate of The University of North Carolina at Chapel Hill, she excels in creating impactful digital and print campaigns. People who have worked with her describe her as creative, innovative, and team-oriented.

Outside of her extensive career in design, Charlotte has a clear passion for visual arts, having pursued courses in both Color Photography and Intermediate Photography. This interest complements her professional work in curating compelling brand imagery and executing visually rich campaigns.

She has creatively led seasonal campaigns for two of the most prominent childrens home furnishing brands in the US: Pottery Barn Kids and Pottery Barn Teen.

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Experience
16 Years
Current Role
Director of Digital Content
Job Level
Mid-senior
Location
Dobbs Ferry, New York, United States
Personality Overview

How Charlotte shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Charlotte cares about

Brand Storytelling
Leads content strategy by crafting compelling narratives that align with consumer trends and brand goals, as seen in her work for multiple major retail brands.
Digital Content
As the Director of Digital Content, she focuses on developing visually rich, high-performing digital stories and managing the full process from concept to execution.
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Career

Work history

8-2025
Director of Digital Content
Furniture.com
7-2023 - 8-2025
Senior Art Director
Furniture.com
8-2022 - 6-2023
Sr. Creative Manager, Brand Design
West Elm
11-2019 - 4-2022
Creative Director for Pottery Barn Kids and Pottery Barn Teen
Williams-Sonoma, Inc.
4-2019 - 10-2019
Sr. Creative Manager for Pottery Barn Kids and Pottery Barn Teen
Williams-Sonoma, Inc.
In the press

Media appearances

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Education
2005 - 2008
BA
The University of North Carolina at Chapel Hill
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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