Charlotte Weld in

Charlotte Weld

Initiator · DISC type Di
Director of Digital Content at Furniture.com
📍 Dobbs Ferry, New York, United States

Charlotte is a creative Senior Art Director with over 10 years of experience leading brand direction for major retailers like West Elm and Pottery Barn. A graduate of The University of North Carolina at Chapel Hill, she excels in creating impactful digital and print campaigns. People who have worked with her describe her as creative, innovative, and team-oriented.

Outside of her extensive career in design, Charlotte has a clear passion for visual arts, having pursued courses in both Color Photography and Intermediate Photography. This interest complements her professional work in curating compelling brand imagery and executing visually rich campaigns.

She has creatively led seasonal campaigns for two of the most prominent childrens home furnishing brands in the US: Pottery Barn Kids and Pottery Barn Teen.

Read the full overview →
Experience
16 Years
Current Role
Director of Digital Content
Job Level
Mid-senior
Location
Dobbs Ferry, New York, United States
Personality Overview

How Charlotte shows up

Confident
Impact-Oriented
Risk-Accepting

They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Priorities

Topics Charlotte cares about

Brand Storytelling
Leads content strategy by crafting compelling narratives that align with consumer trends and brand goals, as seen in her work for multiple major retail brands.
Digital Content
As the Director of Digital Content, she focuses on developing visually rich, high-performing digital stories and managing the full process from concept to execution.
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Career

Work history

8-2025
Director of Digital Content
Furniture.com
7-2023 - 8-2025
Senior Art Director
Furniture.com
8-2022 - 6-2023
Sr. Creative Manager, Brand Design
West Elm
11-2019 - 4-2022
Creative Director for Pottery Barn Kids and Pottery Barn Teen
Williams-Sonoma, Inc.
4-2019 - 10-2019
Sr. Creative Manager for Pottery Barn Kids and Pottery Barn Teen
Williams-Sonoma, Inc.
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2005 - 2008
BA
The University of North Carolina at Chapel Hill
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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GASSED
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