As Data Planning Director at Plinc, Charlotte Yonel has over 15 years of experience turning complex data into actionable CRM and loyalty strategies. She empowers marketing teams to activate their data, creating personalized omni-channel campaigns that build loyalty and drive growth. She graduated with a 1st from the University of Portsmouth.
Her data expertise has been applied across diverse sectors, helping craft strategies for major brands including IKEA, Jaguar Land Rover, Compare the Market, and the charity RNLI.
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