Charlotte Yonel

Energizer
DISC Type : I

Data Planning Director at Plinc

Reigate, England, United Kingdom

Overview

As Data Planning Director at Plinc, Charlotte Yonel has over 15 years of experience turning complex data into actionable CRM and loyalty strategies. She empowers marketing teams to activate their data, creating personalized omni-channel campaigns that build loyalty and drive growth. She graduated with a 1st from the University of Portsmouth.

Her data expertise has been applied across diverse sectors, helping craft strategies for major brands including IKEA, Jaguar Land Rover, Compare the Market, and the charity RNLI.

Personality Overview

Enthusiastic

Big Picture Person

Full Of Energy

They are friendly, approachable and love to make new connections.  They are always positive and upbeat, so take their promises with a pinch of salt. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Customer Personalisation
Frequently promotes webinars and reports on using data to create personalized experiences, highlighting it as a core customer expectation.
CRM & Loyalty
Her professional focus is on customer-first CRM and driving incremental growth through loyalty programs, a topic she regularly discusses at industry briefings.
Generational Marketing
Has shared research focused on the different purchasing drivers and brand expectations of distinct generations, such as Gen Z and Boomers.

Media Appearances

Charlotte has no verified media appearances

Work History

8-2020
Data Planning Director at Plinc
1-2017 - 8-2020
Senior Data Planner at Plinc
8-2014 - 12-2016
Senior Data Planner at LIDA
7-2011 - 7-2014
Senior Campaign Analyst at dunnhumby
6-2010 - 7-2011
Data Analyst at Proximity London

Education

2005 - 2008
1st from University of Portsmouth

More Information

Social Presence :

Prographics :

Exp : 15 Location : Reigate, England, United Kingdom Job Level : Mid-senior Designation : Data Planning Director at Plinc
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Insights For Selling To Charlotte

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Share some stories about how you you have helped people in similar positions succeed
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Avoid cutting into their flow
  • Avoid overloading them with too much detail
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charlotte is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Charlotte

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Charlotte move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Charlotte take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Charlotte

Personality Compatibility


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