Charlotte Yonel in

Charlotte Yonel

Energizer · DISC type I
Data Planning Director at Plinc
📍 Reigate, England, United Kingdom

As Data Planning Director at Plinc, Charlotte Yonel has over 15 years of experience turning complex data into actionable CRM and loyalty strategies. She empowers marketing teams to activate their data, creating personalized omni-channel campaigns that build loyalty and drive growth. She graduated with a 1st from the University of Portsmouth.

Her data expertise has been applied across diverse sectors, helping craft strategies for major brands including IKEA, Jaguar Land Rover, Compare the Market, and the charity RNLI.

Read the full overview →
Experience
15 Years
Current Role
Data Planning Director
Job Level
Mid-senior
Location
Reigate, England, United Kingdom
Personality Overview

How Charlotte shows up

Enthusiastic
Big Picture Person
Full Of Energy

They are friendly, approachable and love to make new connections. They are always positive and upbeat, so take their promises with a pinch of salt. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Priorities

Topics Charlotte cares about

Customer Personalisation
Frequently promotes webinars and reports on using data to create personalized experiences, highlighting it as a core customer expectation.
CRM & Loyalty
Her professional focus is on customer-first CRM and driving incremental growth through loyalty programs, a topic she regularly discusses at industry briefings.
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Career

Work history

8-2020
Data Planning Director
Plinc
1-2017 - 8-2020
Senior Data Planner
Plinc
8-2014 - 12-2016
Senior Data Planner
LIDA
7-2011 - 7-2014
Senior Campaign Analyst
dunnhumby
6-2010 - 7-2011
Data Analyst
Proximity London
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2005 - 2008
1st
University of Portsmouth
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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