Charlotte Yonel in

Charlotte Yonel

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Data Planning Director at Plinc
📍 Reigate, England, United Kingdom

As Data Planning Director at Plinc, Charlotte Yonel has over 15 years of experience turning complex data into actionable CRM and loyalty strategies. She empowers marketing teams to activate their data, creating personalized omni-channel campaigns that build loyalty and drive growth. She graduated with a 1st from the University of Portsmouth.

Her data expertise has been applied across diverse sectors, helping craft strategies for major brands including IKEA, Jaguar Land Rover, Compare the Market, and the charity RNLI.

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Experience
15 Years
Current Role
Data Planning Director
Job Level
Mid-senior
Location
Reigate, England, United Kingdom
Personality Overview

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Communication Style
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Priorities

Topics Charlotte cares about

Customer Personalisation
Frequently promotes webinars and reports on using data to create personalized experiences, highlighting it as a core customer expectation.
CRM & Loyalty
Her professional focus is on customer-first CRM and driving incremental growth through loyalty programs, a topic she regularly discusses at industry briefings.
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Career

Work history

8-2020
Data Planning Director
Plinc
1-2017 - 8-2020
Senior Data Planner
Plinc
8-2014 - 12-2016
Senior Data Planner
LIDA
7-2011 - 7-2014
Senior Campaign Analyst
dunnhumby
6-2010 - 7-2011
Data Analyst
Proximity London
In the press

Media appearances

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Education
2005 - 2008
1st
University of Portsmouth
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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