Craig Bruce

Questioner
DISC Type : c

Executive Director Design Technology at Treeline Biosciences

San Diego Metropolitan Area, United States

Overview

Craig has no verified overview

Personality Overview

Price-Sensitive

Systematic

Not Easily Convinced

They prefer to fully evaluate every situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Craig has no verified topics they care about

Media Appearances

Craig has no verified media appearances

Work History

1-2025
Executive Director Design Technology at Treeline Biosciences
4-2021 - 12-2024
Senior Director Design Technology at Treeline Biosciences
9-2020 - 4-2021
Enterprise Support Manager at Amazon Web Services (AWS)
4-2020 - 9-2020
Enterprise Support Lead at Amazon Web Services (AWS)
6-2019 - 4-2020
Senior Technical Account Manager at Amazon Web Services (AWS)

Education

2005 - 2010
PhD from University of Nottingham
2001 - 2005
MChem from University of Surrey

More Information

Social Presence :

Prographics :

Exp : 13 Location : San Diego Metropolitan Area, United States Job Level : Senior Designation : Executive Director Design Technology at Treeline Biosciences
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Craig

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Craig take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Craig

Personality Compatibility


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