Charming Shah

Captain
DISC Type : DS

Co-Founder and Chief Strategy Officer at Skylark Digital

New York City Metropolitan Area, United States

Overview

Charming (CJ) Shah is the Co-Founder and Chief Strategy Officer at Skylark Digital, an AI-powered services firm for the title and mortgage industry. An expert in sales leadership and advisor relations, he focuses on building GTM strategies that generate measurable revenue. People who have worked with him describe him as approachable, clever, and an innovative relationship builder.

Outside of his executive roles, Charming appears to find inspiration and a chance to reset in nature, as shown by his reflections during a trip to New Zealand. He also spends time thinking about the broader implications of technology on business, education, and society, sharing his insights on user experience and the evolution of AI.

He is an official member of the Forbes Business Development Council, where he contributes thought leadership on sustainable growth and AI-driven decision-making.

Personality Overview

Planner & Achiever

Long-Term Thinker

Dynamic But Sincere

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

AI in Title Industry
As Co-Founder of Skylark Digital, he is actively launching AI platforms to modernize title commitment production and help agencies adapt to new regulatory frameworks.
Sustainable Growth Strategy
In his articles for Forbes, he advocates for achieving sustainable, long-term business growth through strategic alignment rather than just focusing on short-term 'growth hacking'.
Advisor & Analyst Relations
He views this function not as a side project but as a strategic revenue generator that can shape market perception and accelerate deal flow.

Media Appearances

Charming has no verified media appearances

Work History

10-2023
Co-Founder and Chief Strategy Officer at Skylark Digital
3-2023
Advisory Board Member at Cloud and Things
9-2021 - 9-2023
Sales Leader at Alldigi
5-2020 - 7-2022
Official Member at Forbes Business Development Council
10-2018 - 6-2021
Vice President- Growth Strategy and Business Development at NTT

Education

3-2011 - 4-2013
Master of Business Administration - MBA from Aspen University
1984 - 1987
Bachelor's degree from Gujarat University

More Information

Social Presence :

Prographics :

Exp : 7 Location : New York City Metropolitan Area, United States Job Level : Leadership Designation : Co-Founder and Chief Strategy Officer at Skylark Digital
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Insights For Selling To Charming

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Focus on the results that your product produces, expect some strategic questions in return
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charming is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Charming

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Charming move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Charming take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Charming

Personality Compatibility


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