Chase Grammer

Enigma
DISC Type : cdi

Creative Director at Agency X

Fredericksburg, Texas, United States

Overview

Chase is a Creative Director at Agency X with over eight years of experience in advertising for B2B and B2C clients. He earned a Bachelor of Fine Arts from the Academy of Art University. Colleagues frequently describe him as a talented natural leader, creative, and having a powerhouse work ethic.

Outside of his creative direction role, Chase is a published writer, with articles featured in AdAge and The Drum. He has a keen interest in the evolution of marketing and a passion for video games, specifically PlayStation. He often shares his perspective on the creative industry to guide young professionals.

He once discovered an article he wrote had been published a year earlier by The Drum only after googling himself.

Personality Overview

Hard To Convince

Persuasive & Assertive

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

B2B Marketing
His work at BBN International, self-described as "The World's B2B Agency", and his articles for The Drum, highlight his deep focus on the B2B sector.
Gen-Z in the Workplace
Authored an AdAge article titled "6 ways to harness Gen Z's intensity at work, " offering direct insights into managing the next generation of creatives.
AI in Marketing
Presented on the strategic use of AI for B2B marketing at the B2B Worldfest 2024, demonstrating his thought leadership on emerging industry trends.

Media Appearances

Chase has no verified media appearances

Work History

5-2024
Creative Director at Agency X
5-2024
Creative Director at BBN - The World's B2B Agency
2-2024 - 7-2024
Freelance Design Director at Freelance (Self employed)
4-2022 - 2-2024
Senior Art Director at Stein IAS
1-2019 - 4-2022
Art Director at Stein IAS

Education

2014 - 2016
Bachelor of Fine Arts - BFA from Academy of Art University
2012 - 2014
Graphic Design from Academy of Art University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Fredericksburg, Texas, United States Job Level : Mid-senior Designation : Creative Director at Agency X
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Insights For Selling To Chase

During A Call Or A Meeting

DO's

  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chase is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Chase

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Chase move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Chase take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Chase

Personality Compatibility


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