Chealsea Zheng

Planner
DISC Type : Sc

Head of Brand Ads/Creative Finance BP at TikTok

New York, New York, United States

Overview

Chealsea Zheng leads Brand Ads and Creative Finance at TikTok, drawing on extensive experience from tech giants like Alibaba and Kuaishou. An MBA graduate from Columbia Business School, she specializes in financial business partnership for high-growth monetization and marketing teams, previously overseeing a $3 billion budget.

During her time at Columbia Business School, she was a student leader for the Mainland China Study Tour, demonstrating an interest in fostering cross-cultural business understanding. She previously worked in Shanghai, Hangzhou, and Beijing.

As a founding member of Alibabas Global Finance team, she was instrumental in defining its scope and helped launch the "eFounder" training program for African entrepreneurs.

Personality Overview

Not Very Vocal

Analytical & Cautious

Inflexible

The only way to convince them is by showing them examples and ample proof.  They are thorough and always follow a systematic approach. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Monetization Finance
Currently leads finance for TikTok's brand advertising. Previously managed a $3 billion budget for user growth and marketing at Kuaishou.
Global Tech Finance
As a founding member of Alibaba's Global Finance team, she helped establish the company's international finance framework.
Hyper-growth Support
Has experience scaling finance functions for products growing from MVP to 100 million daily users and actively hires for hyper-growth teams.

Media Appearances

Chealsea has no verified media appearances

Work History

8-2024
Head of Brand Ads/Creative Finance BP at TikTok
5-2023 - 8-2023
MBA Intern at Google
Product Strategy at Kuaishou Technology
Finance BP at Kuaishou Technology
BU Finance & FP&A in Alibaba Global Business at Alibaba Group

Education

8-2022 - 5-2024
Master of Business Administration - MBA from Columbia Business School
8-2023 - 12-2023
Master of Business Administration - MBA from University of California, Berkeley

More Information

Social Presence :

Prographics :

Exp : 1 Location : New York, New York, United States Job Level : Mid-senior Designation : Head of Brand Ads/Creative Finance BP at TikTok
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Insights For Selling To Chealsea

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chealsea is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Chealsea

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Chealsea move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Chealsea take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Chealsea

Personality Compatibility


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