Cher Digdon

Questioner
DISC Type : c

Business Development at Wadden Electric Inc.

Halifax, Nova Scotia, Canada

Overview

Cher is a real estate professional with over 12 years of experience in sales and development in Halifax. In her current business development role at Wadden Electric, she leverages her background to provide product suggestions for performance, aesthetics, and budget. She holds a Diploma from The University of British Columbia.

Outside of work, Cher is a devoted mother of two who prioritizes quality family time and travel to create lasting memories. She is a passionate and long-time volunteer director for Motionball, an organization that supports the Special Olympics, and recently joined a regional committee for Special Olympics Nova Scotia.

Peers describe her as kind, giving, and knowledgeable, with a great work ethic and cheery personality.

Personality Overview

Cautious & Analytical

Price-Sensitive

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Community Involvement
Serves as a long-time volunteer director for Motionball and is on a regional committee for Special Olympics Nova Scotia, showing a deep commitment to community support.
Real Estate Development
Has over a decade of experience working alongside successful developers in Halifax, giving her deep insight into the industry's needs and sales processes.
Work-Life Balance
She has stated that prioritizing family time and travel for memorable experiences is a key personal focus, valuing a healthy balance with her career.

Media Appearances

Cher has no verified media appearances

Work History

7-2024
Business Development at Wadden Electric Inc.
12-2023 - 7-2024
Specification Sales at ELP Marketing
7-2021
Real Estate Specialist at Parachute Realty
11-2015 - 12-2022
REALTOR® at Royal LePage Atlantic
11-2013 - 10-2019
Sales Representative at The Roy Halifax

Education

4-2022 - 2027
Diploma from The University of British Columbia
6-2011 - 6-2011
License from NSAR

More Information

Social Presence :

Prographics :

Exp : 19 Location : Halifax, Nova Scotia, Canada Job Level : Junior Designation : Business Development at Wadden Electric Inc.
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Insights For Selling To Cher

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cher is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Cher

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Cher move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Cher take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Cher

Personality Compatibility


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