Cherene Kruger

Doer
DISC Type : ds

Real Estate Broker, Makelaar, Owner, Founder at Homes for Expats at Homes for Expats

Eemnes, Utrecht, Netherlands

Overview

Cherene Kruger is the Founder and a registered real estate agent (Makelaar) at Homes for Expats, specializing in helping the international community navigate the Dutch housing market. Colleagues and clients describe her as talented, service-driven, and knowledgeable, consistently providing valuable advice.

Originally from South Africa, Cherene is a passionate entrepreneur. Prior to her current venture, she founded an online décor emporium that exclusively sold products from local, women-owned businesses, showing a commitment to supporting community and female entrepreneurs. She enjoys sharing insights about Dutch culture.

She started Homes for Expats in 2022 with the modest goal of securing just two clients per month.

Personality Overview

Long-term Focused

Fast-paced

Strategic Planner

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Expat Housing
Her business focuses on the specific challenges expats face when buying, selling, or renting homes in the Netherlands, including the emotional toll of the process.
Dutch Real Estate
She frequently posts expert analysis on the Dutch housing market, discussing trends, bidding wars, and whether it's a good time to buy for her clients.
Supporting Entrepreneurs
Her previous business in South Africa exclusively promoted products from women-owned companies. She now creates content specifically for American entrepreneurs moving on a DAFT visa.

Media Appearances

Homes for Expats on Expat Radio – Are you looking to buy a home in The Netherlands?. Featured in Facebook

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Homes for Expats: The Women-Led Real Estate Service Helping Americans Build a New Life in the Netherlands. Featured in USANews

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Homes for Expats is Your Dutch Housing Specialist. Featured in Holland Times

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Work History

3-2022
Real Estate Broker, Makelaar, Owner, Founder at Homes for Expats at Homes for Expats
9-2020 - 2-2022
Real Estate Broker at Expat Property Brokers | J&B Makelaars
3-2019 - 12-2020
Company Owner at The African Artisan
6-2013 - 9-2015
Company Owner at The Pickled Fish
3-2008 - 7-2013
Office Manager and Executive Personal Assistant at Frankel Consulting

Education

Cherene has no verified education history

More Information

Social Presence :

Prographics :

Exp : 21 Location : Eemnes, Utrecht, Netherlands Job Level : Leadership Designation : Real Estate Broker, Makelaar, Owner, Founder at Homes for Expats at Homes for Expats
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Insights For Selling To Cherene

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Let them know of potential risks but suggest mitigation methods alongside
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cherene is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Cherene

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Cherene move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Cherene take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Cherene

Personality Compatibility


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