Cherlyn Medina

Pioneer
DISC Type : DSI

Operations Manager V (Assignment: Meta) at eTeam

San Francisco, California, United States

Overview

Cherlyn is a senior marketing and product strategist specializing in high-impact GTM programs for AI and fintech. With a background at Meta, Plaid, and Robinhood, she excels at translating complex technology into compelling narratives. People familiar with her work describe her as a "master storyteller, " "ambitious, " and a "rockstar. "

Cherlyn demonstrates a strong passion for continuous learning, recently completing multiple certifications in AI from Google and other platforms. She is known for being a supportive and collaborative colleague, frequently rallying teams and fostering a sense of community to drive projects forward.

Uniquely, Cherlyn holds a Doctor of Law (JD) and practiced as an attorney before transitioning into tech marketing.

Personality Overview

Decisive But Friendly

Friendly But Fast

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

AI Storytelling
Her recent role at Meta and multiple AI certifications highlight her focus on developing clear, accessible narratives for complex artificial intelligence initiatives.
Fintech GTM Strategy
Led go-to-market for major product launches at both Plaid and Robinhood, including managing brand campaigns for the Robinhood IPO and Plaid Payments.
Operational Excellence
Focuses on building scalable systems and processes that reduce launch cycles and improve cross-functional alignment, blending storytelling with operational rigor.

Media Appearances

Cherlyn has no verified media appearances

Work History

6-2025 - 9-2025
Operations Manager V (Assignment: Meta) at eTeam
2-2025 - 3-2025
Attorney at The Law Office of John Iaccarino
4-2022 - 10-2024
Marketing Program Manager (Senior Level) at Plaid
1-2021 - 3-2022
Marketing Program Manager (Senior Level) at Robinhood
6-2020 - 1-2021
Marketing Operations Manager (via Tailored Management) / Novi at Facebook

Education

BSBA from University of San Francisco
Doctor of Law - JD from John F. Kennedy University

More Information

Social Presence :

Prographics :

Exp : 4 Location : San Francisco, California, United States Job Level : N/A Designation : Operations Manager V (Assignment: Meta) at eTeam
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Insights For Selling To Cherlyn

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cherlyn is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Cherlyn

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Cherlyn move?

  • They are generally fast movers and can take quick decisions
  • Can Cherlyn take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Cherlyn

Personality Compatibility


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