Cherryl Castro-Lector, MA, CNP

Energizer
DISC Type : I

Senior Director of Development at San Diego Blood Bank

Chula Vista, California, United States

Overview

Cherryl has no verified overview

Personality Overview

Full Of Energy

Big Picture Person

Imaginative

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are really good at seeing what the long-term impacts of their decisions could be. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Cherryl has no verified topics they care about

Media Appearances

Cherryl has no verified media appearances

Work History

10-2025
Senior Director of Development at San Diego Blood Bank
8-2022 - 10-2025
Director Of Development at San Diego Blood Bank
6-2019 - 8-2022
Development Manager at San Diego Blood Bank
7-2011 - 6-2019
Museum Representative at San Diego Museum Council
1-2010 - 12-2010
Development Associate at PASACAT Philippine Performing Arts Company

Education

9-2020 - 8-2022
Master of Arts - MA from University of San Diego School of Leadership and Education Sciences
BA from San Diego State University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Chula Vista, California, United States Job Level : Senior Designation : Senior Director of Development at San Diego Blood Bank
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Insights For Selling To Cherryl

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Avoid overloading them with too much detail
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cherryl is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Cherryl

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Cherryl move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Cherryl take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Cherryl

Personality Compatibility


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