Cheryl Clark

Evaluator
DISC Type : sdc

Director of Marketing Communications at Exeter Finance

United States

Overview

Cheryl has no verified overview

Personality Overview

Quality Focused

Fast But Analytical

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Cheryl has no verified topics they care about

Media Appearances

Cheryl has no verified media appearances

Work History

9-2025
Director of Marketing Communications at Exeter Finance
3-2024 - 9-2025
Director of Internal Communications at Exeter Finance
7-2012 - 10-2023
Communication Manager at Cook Children's Health Foundation
1-2012 - 6-2012
Development Associate at Cook Children's Health Foundation
6-2005 - 1-2012
Director of Agency Engagement at Big Brothers Big Sisters

Education

1998 - 2003
Bachelor of Science (B.S.) from Tarleton State University

More Information

Social Presence :

Prographics :

Exp : 20 Location : United States Job Level : Mid-senior Designation : Director of Marketing Communications at Exeter Finance
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Insights For Selling To Cheryl

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cheryl is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Cheryl

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Cheryl move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Cheryl take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Cheryl

Personality Compatibility


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