Cheryl L. Richards, Ph.D.

Critic
DISC Type : C

President & CEO at Catapult Employers Association

Charlotte, North Carolina, United States

Overview

Cheryl has no verified overview

Personality Overview

Critic

Information Seeker

Negotiator

They like to do things independently and don’t look for support from others.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Cheryl has no verified topics they care about

Media Appearances

Cheryl has no verified media appearances

Work History

10-2021
President & CEO at Catapult Employers Association
10-2021
NC Works Commission at North Carolina Department of Commerce
11-2017 - 11-2024
Board of Directors at Progressive Companies
6-2020 - 10-2021
President at Johnson & Wales University - Charlotte
6-2011 - 6-2020
CEO & Founding Regional Dean at Northeastern University

Education

2006 - 2009
Ph.D. from Capella University
1990 - 1992
Master of Science from Colorado State University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Charlotte, North Carolina, United States Job Level : Leadership Designation : President & CEO at Catapult Employers Association
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Insights For Selling To Cheryl L.

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Tell them what ROI they can expect
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cheryl L. is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Cheryl L.

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Cheryl L. move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Cheryl L. take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Cheryl L.

Personality Compatibility


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